低碳经济下绿色农产品供应链主体博弈

发布时间：2018-08-10 21:41

【摘要】：随着经济发展与环境破坏之间的矛盾日益凸显,发展绿色农产品供应链得到社会各界的广泛关注和认可。运用纯策略纳什均衡与混合纳什策略均衡的博弈理论和方法建立绿色农产品供应链上政府、企业和消费者三者之间的博弈模型,研究政府监控、企业实行绿色农产品供应链管理、消费者参与绿色农产品供应链建设之间可能存在的情况,以及各种情况下供应链主体的动态收益关系对于我国绿色农产品供应链建设的影响。结果表明,政府的补贴和惩罚措施对企业和消费者参与绿色农产品供应链建设具有一定的促进意义,但惩罚和补贴力度要视情况而定,企业及消费者应自觉提高绿色农产品供应链建设的参与程度,提升整体社会福利水平。通过对均衡解及相关参数的分析,提出政府、企业及消费者在绿色农产品供应链建设方面的对策和建议。
[Abstract]:With the contradiction between economic development and environmental damage becoming increasingly prominent, the development of green agricultural product supply chain has been widely concerned and recognized by all walks of life. By using the game theory and method of pure strategy Nash equilibrium and mixed Nash strategy equilibrium, the game model between government, enterprise and consumer in the supply chain of green agricultural products is established, and the government monitoring is studied. Enterprises implement green agricultural product supply chain management, consumer participation in the construction of green agricultural product supply chain may exist, and under various circumstances, the dynamic return relationship of supply chain main body on the green agricultural product supply chain construction in China. The results show that the government subsidy and punishment measures can promote enterprises and consumers to participate in the supply chain construction of green agricultural products, but the severity of punishment and subsidy should depend on the situation. Enterprises and consumers should increase their participation in supply chain construction of green agricultural products and improve the overall social welfare level. Through the analysis of the equilibrium solution and related parameters, the countermeasures and suggestions of the government, enterprises and consumers in the construction of supply chain of green agricultural products are put forward.
【作者单位】：哈尔滨商业大学;
【基金】：黑龙江省哲学社会科学研究规划项目(编号:14C005) 哈尔滨商业大学研究生创新科研项目(编号:YJSCX2014-285HSD)
【分类号】：F224.32;F323.7

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