战略视角下房地产开发项目质量成本管理研究

发布时间：2018-12-18 08:02

【摘要】：经过几十年的发展，房地产行业已经成为我国经济的支柱性产业。随着国家宏观政策对房地产的调控以及消费者对房地产的理性认识，我国房地产行业已经走过它的起步阶段、成长阶段，现在已经进入了成熟阶段，任何行业在该阶段都会表现出激烈的竞争行为，房地产行业也不例外。然而传统的成本管理方法已经不能适应激烈的竞争环境，因此，房地产开发企业必须采用先进的成本管理方法。战略视角下质量成本管理是一种全方位、多角度的成本管理方法，，所以房地产企业应当采用这种成本管理方法来分析、控制、评价开发项目的成本管理活动，以便使企业能够在激烈的市场竞争中立于不败之地。论文共分为七个章节，首先阐述了房地产开发项目成本管理的研究背景、意义以及国内外研究现状等。其次介绍了战略管理相关理论、质量成本相关理论及房地产开发项目相关理论，为下文的论述做好铺垫。再次分析了房地产开发项目成本管理存在的问题及实施战略视角下质量成本管理的可行性和必要性。第四，通过应用战略定位分析工具，从房地产的内部环境、外部环境对房地产开发项目进行定位分析，以确定该项目的目标市场定位和相应的质量定位。第五，笔者从开发项目供应商、房地产开发企业自身、顾客三个角度对房地产开发项目进行了成本控制研究，从而打破了传统成本管理的单一性。第六，建立了相应的评价体系，以便对房地产开发项目成本管理的业绩予以量化。最后，为了使这种先进的成本管理方法在实际中得到应用，论文从塑造质量成本管理文化、构建相应的组织机构、构建信息化平台等角度阐述了房地产开发企业实施战略视角下质量成本管理的保障措施。
[Abstract]:After decades of development, the real estate industry has become the pillar industry of our economy. With the regulation of real estate by national macro policies and the rational understanding of real estate by consumers, the real estate industry in our country has passed through its initial stage, growing stage, and now it has entered a mature stage. Any industry in this stage will show fierce competition, real estate industry is no exception. However, the traditional cost management method can not adapt to the fierce competition, therefore, the real estate development enterprises must adopt the advanced cost management method. Quality cost management is a comprehensive and multi-angle cost management method from a strategic perspective. Therefore, real estate enterprises should adopt this cost management method to analyze, control and evaluate the cost management activities of development projects. In order to enable enterprises in the fierce market competition in an invincible position. This paper is divided into seven chapters. Firstly, the research background, significance and research status of real estate development project cost management are expounded. Secondly, the related theories of strategic management, quality cost and real estate development project are introduced, which pave the way for the following discussion. Then it analyzes the problems existing in the cost management of real estate development projects and the feasibility and necessity of implementing quality cost management from the perspective of strategy. Fourth, through the application of strategic positioning analysis tools, from the real estate internal environment, external environment to real estate development project positioning analysis, in order to determine the target market positioning and the corresponding quality positioning of the project. Fifthly, the author studies the cost control of the real estate development project from three angles: the supplier of the development project, the real estate development enterprise itself and the customer, thus breaking the singularity of the traditional cost management. Sixth, set up the corresponding evaluation system in order to quantify the performance of real estate development project cost management. Finally, in order to make this advanced cost management method to be applied in practice, the paper constructs the corresponding organization from shaping the quality cost management culture. From the view of constructing information platform, this paper expounds the guarantee measures of quality cost management under the strategic perspective of real estate development enterprises.
【学位授予单位】：东北石油大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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