县域体育公共服务市场化的研究

发布时间：2018-01-04 18:35

本文关键词：县域体育公共服务市场化的研究　出处：《山西师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：体育公共服务市场化是全民健身体系的重要组成部分。新时期强调坚持社会主义市场经济改革方向，要处理好政府和市场的关系，使市场在资源配置中起决定性作用。论文以公共服务相关理论为指导，结合县域社会、经济发展的现实基础，旨在探索县域体育公共服务市场化的运作原则、运营模式和运行机制，及其制约县域体育公共服务市场化的主导因素，为实现县域体育公共服务的科学化、合理化提供参考依据。根据研究目的，本文以县域体育公共服务市场化为研究对象。在全国部分省市（安徽、河北、黑龙江、湖北、吉林、江苏、辽宁、山东、山西、陕西、云南、四川等）非随机抽取县级体育工作负责人有效样本160人，在山西省11个地级市，，96个县域中随机抽取县城居民有效样本613人。主要采用文献资料调研、实地调查、问卷调查、案例分析和逻辑分析等研究方法，选取国内外体育公共服务市场化运作成功案例并对其进行分析。研究结果表明：其一，公共选择理论、新公共管理理论、治理理论都强调在公共服务中引入市场机制，可以缓解政府公共服务供给压力，提高供给效率。同时，我国县域经济、社会的快速发展，需要市场化来满足居民日益增长的多元化体育需求。其二，县域体育公共服务市场化运作原则包括公益性原则、平等性原则、循序渐进原则和多主体原则；将县域体育公共服务分为县域公益性体育公共服务、县域准公益性体育公共服务和县域非公益性体育公共服务；运营模式主要有服务外包、特许经营、政府购买、用者付费和补贴制，政府、市场、社会三者协调供给。其三，合理的价格机制、均衡的供求机制、民主化决策机制、有效的激励机制、成熟的风险竞争机制、法律制度和监督机制、市场化绩效考核机制保障了县域体育公共服务市场化的顺利开展。其四，制约县域体育公共服务市场化的主导因素有县域体育公共服务的需求和消费的制约、县域体育产业发展水平的制约、县域体育公共服务市场化标准的制约、县域体育公共服务市场化的法律法规的制约以及县域体育公共服务市场化定位的制约。
[Abstract]:Public sports service market is an important part of the national fitness system. The new period that adhere to the socialist market economic reforms, to handle the relationship between government and market, make the market play a decisive role in the allocation of resources. Based on the theory of public service as the guide, with the social reality, the basis of economic development, in order to to explore the operation principle of the public sports service market regionalization, operation mode and operation mechanism, and the main factors restricting the sports public service market of the county, county for the realization of the public service of sports scientific and reasonable to provide reference.
According to the research objective, the public sports service market the county as the research object. In some provinces in our country (Anhui, Hebei, Heilongjiang, Hubei, Jilin, Jiangsu, Liaoning, Shandong, Shanxi, Shaanxi, Yunnan, Sichuan) were randomly selected from non County Sports responsible person 160 valid samples, in 11 cities city, Shanxi Province, were randomly selected from 96 counties of county residents in 613 valid samples. By means of literature research, field investigation, questionnaire investigation, case analysis method and logical analysis, selection of domestic and foreign sports public service marketization operation success and carries on the analysis.
The results show that: first, the public choice theory, new public management theory, governance theory emphasizes the introduction of market mechanism in the public service, government public service supply can relieve pressure, improve the supply efficiency. At the same time, China's economy, the rapid development of society, the need of the market to meet the residents of the growing demand of diversified sports secondly, the principle of sports public service marketization operation including the county public welfare principle, the principle of equality, the principle of gradual and multi subject; the county sports public services education public service for the public welfare of county, county quasi public sports public service and the county public welfare sports public service; operation mode of main service outsourcing, franchising, government purchase, pay and subsidy system, government, market, society three coordinated supply. Thirdly, reasonable price mechanism, supply and demand balance machine System, democratic decision-making mechanism, effective incentive mechanism, mature risk competition mechanism, legal system and supervision mechanism, market performance evaluation mechanism to protect the public sports service market County smoothly. Fourthly, restricting the public sports service market of the main causes of restricting the county known as the county public sports service demand and consumption the level of restricting the development of sports industry of the county, county sports restricting the marketization of public service standards, laws and regulations restricting the county sports public service marketization constraints and the county sports public service market positioning.

【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G812.4

【参考文献】