政务微信在服务型政府建设中的应用研究

发布时间：2018-01-26 20:30

本文关键词： 政务微信电子政务服务型政府　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着经济社会的发展、信息技术的提高和民主进程的加快,人们对行政体制改革和政府职能转变提出了新的要求。一个良好的政府,应该是有效履行公共管理和公共服务职能的政府。基于这样的共识,构建服务型政府成为我国政府改革的目标。那么,该如何构建让人民满意的"服务型政府"呢?中共十八大报告对这一问题进行了解读。其中就提到建设电子政务的重要性,要构建适应当下信息化时代所需要的政府组织形态,提高政府效能。可以说,电子政务是政府实现科学发展、重组流程、转变职能的"加速器",尤其在当下的"互联网+"时代,大数据、云计算、新一代移动通信技术等迅速兴起,为电子政务提供了新的天地。在新兴的移动电子政务中,政务微信凭借其独特的传播特点和服务功能,被人们寄予了更多厚望。作为网络助政的新平台,政务微信能够有效助力服务型政府的建设。政务微信有利于政府确立和强化服务理念,实现政务公开,及时回应公民需求,吸纳公民参与,改善服务质量,提高服务效率,提供技术支持。短短几年间,政务微信的发展已经覆盖全国绝大多数地区和领域,"指尖上的政务"正被越来越多的人所认可和接受。然而,作为初出茅庐的新兴事物,政务微信在信息发布、在线服务、交流沟通和运营管理等方面还存在着诸多问题,这些问题制约着政务微信在服务型政府建设中的应用效果。在"互联网+"时代,如何发展"指尖上的政务",建设服务型政府呢?本文认为,应该通过提升政务微信信息质量,强化政务微信服务功能,建立政务微信沟通机制,完善政务微信运营机制等措施,充分发挥政务微信在推动政府转变职能,建设服务型政府中的价值。本文采用文献研究法、案例分析法和数据分析法,依据"提出问题-分析问题-解决问题"的思路展开对论题的分析和探讨,从而找出政务微信应用于服务型政府建设中所存在的问题,并设法解决它。本文首先介绍了研究政务微信在服务型政务建设中应用的背景和意义,之后对服务型政府、政务微信等相关概念进行了界定,并重点阐述了政务微信在服务型政府建设中的应用价值和应用模式,通过数据浏览了政务微信的发展概貌,再通过四个案例分析了政务微信应用于服务型政府建设的现状以及发展所面临的困境和难题。最后针对这些问题,提出了解决思路和建议。
[Abstract]:With the development of economy and society, the improvement of information technology and the acceleration of democratic process, people have put forward new requirements for the reform of administrative system and the transformation of government functions. Should be the effective performance of public administration and public service functions of the government. Based on such a consensus, the construction of service-oriented government has become the goal of our government reform. How to build a "service-oriented government" to the satisfaction of the people? The report of the 18 National Congress of the Communist Party of China (CPC) interprets this issue. Among them, it mentions the importance of building e-government, building the government organization to meet the needs of the information age, and improving the efficiency of the government. E-government is the "accelerator" for the government to realize scientific development, reorganize the process and change its functions. Especially in the current "Internet" era, big data, cloud computing, the new generation of mobile communication technology are rising rapidly. E-government provides a new world. In the emerging mobile e-government, government WeChat, with its unique communication characteristics and service functions, has been placed more hopes. As a new platform to help government on the network. Government WeChat can effectively help the construction of service-oriented government. Government WeChat can help the government to establish and strengthen the service concept, to realize the openness of government affairs, to respond to the needs of citizens in time, to absorb citizen participation and to improve service quality. Improve service efficiency, provide technical support. In just a few years, the development of government WeChat has covered most areas and fields of the country. "Government on the fingertips" is being recognized and accepted by more and more people. As a fledgling new thing, there are still many problems in information release, online service, communication and operation management. These problems restrict the application effect of government WeChat in the construction of service-oriented government. In the era of "Internet", how to develop the "government on the fingertips" and build the service-oriented government? In this paper, we should improve the information quality of government WeChat, strengthen the service function of WeChat, establish the communication mechanism of WeChat, and improve the operational mechanism of WeChat. Give full play to the value of government WeChat in promoting the transformation of government functions and building service-oriented government. This paper uses literature research, case analysis and data analysis. According to the idea of "putting forward problem-analyzing problem-solving problem", the thesis is analyzed and discussed, so as to find out the problems existing in the application of government WeChat in the construction of service-oriented government. And try to solve it. Firstly, this paper introduces the background and significance of the research on the application of government WeChat in the construction of service-oriented government, and then defines the related concepts such as service-oriented government, government WeChat and so on. The application value and application mode of government WeChat in the construction of service-oriented government are expounded, and the development profile of government WeChat is viewed through data. Through four cases, this paper analyzes the current situation of the application of government WeChat in the construction of service-oriented government, and the difficulties and difficulties faced by the development. Finally, the author puts forward some ideas and suggestions to solve these problems.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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