防城港市江山半岛旅游度假区管理模式研究

发布时间：2018-03-31 06:40

本文选题：旅游度假区　切入点：管理模式　出处：《广西大学》2014年硕士论文

【摘要】：近些年来,随着人民生活质量和生活水平的不断提高,旅游已经为每个家庭首选的休闲度假活动,旅游业发展的强劲势头,也带动了与旅游业息息相关的餐饮业、交通运输业、酒店行业以及旅行社等方面的发展,刺激国内相关行业的需求。旅游度假区作为旅游业的核心组成部分,就目前的发展情况来看,盲目的开发建设和滞后的管理模式,已经越来越不能满足当前旅游业发展的客观需求,旅游度假区的核心地位和龙头带动作用在整个旅游业中没能充分发挥出来。这些旅游景区的管理体制和经营管理模式在市场竞争压力和内部利益驱动的双重刺激下,已经没办法适应多变的市场环境要求,转型升级已经成为历史必然。防城港市江山半岛旅游度假区是区内外具有一定知名度的国家4A级综合旅游景区,经历了防城区(县)、市直部门、市委、市政府三个管理时期,在管理模式上面临着机构设置与职能不匹配、权责不够明晰等问题,从某种程度上影响到项目推进乃至旅游度假区的长远发展。本文拟以防城港市江山半岛旅游度假区管理模式为例,对在此基础上尝试用公共管理和地方治理的有关理论知识进行阐述和分析,通过借鉴国内外先进的管理模式及成功的实践经验,结合防城港市江山半岛旅游度假区的实际,通过解决江山半岛旅游度假区存在的问题,探究完善旅游度假区管理模式的对策建议。
[Abstract]:In recent years, with the people's living quality and the continuous improvement of living standards, tourism has been preferred for each family leisure activities, the strong momentum of development of tourism industry, but also led to the tourism industry is closely related to the catering industry, transportation industry, the development of the hotel industry, travel agency, etc., to stimulate domestic demand for related industries. Tourism resort tourism as the core part of the current development situation, blind development and construction and backward mode of management, has been increasingly unable to meet the current development of tourism demand, tourism resort core leading role can not fully play out in the tourism industry. The double stimulation drive the tourism management system and management mode in the market competition pressure and internal interests, has no way to adapt to the changeable market environment For the transformation and upgrading has become inevitable. Fangchenggang Jiangshan Peninsula tourist resort area inside and outside has a certain well-known national 4A level scenic area comprehensive degree, experienced Fangcheng district (county), the municipal authorities, municipal Party committee, municipal government management in the three period, the management mode is facing the organization and function does not match. The problem is not clear responsibilities, long-term development to a certain extent affect the project and promote tourism resort. This paper intends to the management mode of tourism resort Jiangshan peninsula of Fangchenggang city as an example, to try on the basis of related theory of public management and local governance are analyzed by referring to the domestic and foreign advanced management mode and successful experience, combined with the actual Fangchenggang Jiangshan Peninsula Tourism Resort, in order to solve the existent problems of Jiangshan Peninsula Resort District, explore the perfect holiday Countermeasures and suggestions of district management model.

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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