整体性治理理论视角下的海关网络舆情危机管理研究

发布时间：2018-04-11 20:35

本文选题：整体性治理 + 海关　；参考：《复旦大学》2013年硕士论文

【摘要】：近十年来,网络新媒体的快速兴起引发全球的广泛瞩目。在席卷中东、北非的“阿拉伯之春”运动中,在蔓延欧洲的街头骚乱背后,网络新媒体的影响力随处可见。许多微小的舆论“火星”,经由新媒体平台的传播和催化,迅速演变为“燎原大火”般的公共舆情危机。世界各国的政府部门都感受到网络舆情对公共管理的巨大挑战。随着经济社会的发展和对外交往的增加,肩负进出境监督管理职责的中国海关,也日益受到公众的关注和网络舆情的影响。在"iPad征税”等舆情危机事件中,海关的舆情应对和危机管理暴露出一系列问题和不足,并对海关的执法活动、公众形象以及社会公信力造成损害。在数字网络时代,如何做好舆情危机的管理和应对,是当前海关公共管理急需破解的重要课题。本文立足公共管理的宏观理论视角,从数字新媒体和网络舆情的特征分析入手,全面梳理网络舆情对海关管理正反两方面的影响。并将海关舆情应对和危机管理面临的困境,聚焦于现代官僚制在组织体系上的僵化弊端,以及新公共管理在功能结构上的分散化缺陷。由此将研究视角指向整体性治理理论纠治现代官僚制和新公共管理固有缺失的破解之道。基于上述研究思路,本文吸收借鉴整体性治理理论在跨边界组织重构、整体性功能整合、数字治理变革等三个层面的原则和精神,结合海关实施整体性治理的客观优势和现实困难,从组织体系、功能结构、价值理念、治理手段等四个层面提出具体的管理措施和对策建议,以期对海关的公共管理实践有所裨益。
[Abstract]:In the past decade, the rapid rise of new network media has attracted worldwide attention.In the Arab Spring, which swept across the Middle East and North Africa, the influence of new online media was everywhere behind the street riots that spread across Europe.A lot of tiny public opinion "Mars", through the dissemination and catalysis of new media platform, rapidly evolved into a "prairie fire" public opinion crisis.The government departments all over the world feel the great challenge to the public management caused by the network public opinion.With the development of economy and society and the increase of external communication, the Chinese Customs, which has the responsibility of supervision and management of entry and exit, is increasingly influenced by public concern and network public opinion.In the public opinion crisis events such as "iPad tax collection", the public opinion response and crisis management of Customs exposed a series of problems and deficiencies, and caused damage to customs law enforcement activities, public image and social credibility.In the era of digital network, how to manage and deal with the crisis of public opinion is an important task for customs public administration.Based on the macro theoretical perspective of public management, this paper analyzes the characteristics of digital new media and network public opinion, and comprehensively combs the influence of network public opinion on customs management in both positive and negative aspects.It also focuses on the problems faced by customs public opinion and crisis management, focusing on the inflexible drawbacks of modern bureaucracy in the organizational system and the decentralized defects of the new public management in its functional structure.Therefore, the research angle of view points to the ways to correct the inherent defects of modern bureaucracy and new public management.Based on the above research ideas, this paper absorbs the principles and spirit of the theory of holistic governance in three aspects: the reconstruction of cross-border organizations, the integration of holistic functions, and the transformation of digital governance.Combined with the objective advantages and practical difficulties of implementing holistic management in customs, concrete management measures and countermeasures are put forward from four aspects: organization system, function structure, value concept and management means.In order to benefit the public management practice of customs.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F752.5;D63

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