网络舆情环境下的政府公信力建设研究

发布时间：2018-04-26 04:39

本文选题：网络舆情 + 政府公信力　；参考：《江西财经大学》2014年硕士论文

【摘要】：进入21世纪以来,藉由网络技术的发展而带来的网络服务的暴雨式激增,中国民众的日常生活也随之发生了翻天覆地的变化。网络的普及和公民运用网络参与社会话题的意识加强,使得中国社会在转型过程中遇到了千载难逢的机遇和难以预估的挑战。网络社会的自由言论平台提供给网民丰富的言论话题和宽松的交流环境,各种活跃的民间意见和网络情绪相结合,形成了新时期中国政府改革所需面对的现实问题。良好的政府公信力不仅是当前我国政府转型过程中的基本要求,更是社会稳定与发展的前提条件。只有讲诚信、勇于承担社会责任的政府才能获得民众的信任和支持,才能够在经济全球化的网络时代实现科学有效地管理。政府不但要在向服务型政府转变过程中加强自身职能整合,还要积极倾听民间的声音作为改革的标准和方向。现阶段网络社会所呈现的意见和态度最能代表普遍的公民诉求,也就是通常所说的网络舆情。网络舆情反映的是一个国家和社会发展过程中所暴露的各种现实问题,面对社会转型时期各种价值碰撞,需要政府积极关注,主动改善政府决策方式,及时有效处理不同利益群体之间的矛盾,减少不同阶层民众之间的利益冲突,坚守政府在公共管理事务中的职责要求,发挥自身社会管理核心作用,从社会发展的各个方面发现和分析网络舆情中潜藏的危机和迫切需要解决的问题。一旦政府在管理过程中忽视舆情,懈怠处理,不仅有损政府形象危及政府公信力,还将深层次影响社会的和谐稳定。因此,政府应当充分利用网络舆情信息,掌握网络舆情的形成机制和演变规律,通晓网络舆情对政府公信力的作用机制,形成驾驭舆情——管理社会——提升政府公信力的逻辑思维,把政府建立成符合民众需求的服务型政府。本文拟通过案例分析法和文献研究法,将理论与现实紧密结合,选取近年来广受关注的代表性案例进行论证分析,以使问题分析逻辑合理、内容充实,对策建议科学可行。文章从社会学、新闻传播学和公共管理学的角度分析网络舆情对政府公信力的影响机理,发现网络舆情背景下政府公信力面临的挑战和提升政府公信力的制约因素,最后结合现实生活中发生的案例提出通过依法实行政务公开、加强舆论引导和提升舆情应急能力来促进政府公信力建设。
[Abstract]:Since the beginning of the 21st century, with the development of network technology, there has been a surge of rainstorms in network services, and the daily life of Chinese people has also undergone earth-shaking changes. The popularity of the network and the awareness of the citizens' participation in social topics through the use of the network have made the Chinese society meet with once-in-a-lifetime opportunities and unpredictable challenges in the process of transformation. The free speech platform in the network society provides Internet users with rich speech topics and loose communication environment, and combines various active folk opinions with network emotions, which forms the realistic problems that the Chinese government needs to face in the new period of the reform of the Chinese government. Good government credibility is not only a basic requirement in the process of government transformation, but also a prerequisite for social stability and development. Only a government that stresses honesty and has the courage to shoulder social responsibility can obtain the trust and support of the people and realize scientific and effective management in the era of economic globalization. The government should not only strengthen the integration of its own functions in the process of transformation to service-oriented government, but also actively listen to the voice of the people as the standard and direction of reform. At the present stage, the opinions and attitudes presented in the network society can best represent the popular demands of citizens, that is, the network public opinion. Network public opinion reflects various practical problems exposed in the process of a country and social development. In the face of various value collisions in the period of social transformation, the government needs to pay active attention to it and actively improve its decision-making mode. Timely and effective handling of contradictions among different interest groups, reducing conflicts of interest among people of different strata, adhering to the responsibilities and requirements of the government in public administration affairs, giving play to the central role of its own social management, To find and analyze the latent crisis in network public opinion and the problems that need to be solved urgently from all aspects of social development. Once the government neglects the public opinion in the management process, slacking off handling, not only damages the government image to endanger the government credibility, but also will deeply affect the social harmony and stability. Therefore, the government should make full use of the network public opinion information, master the formation mechanism and evolution law of the network public opinion, understand the function mechanism of the network public opinion to the government credibility, Forming the logical thinking of managing public opinion-managing society-enhancing the credibility of the government and establishing the government as a service-oriented government that meets the needs of the people. This paper, through case analysis and literature research, combines theory with reality closely, and selects representative cases which have received wide attention in recent years for demonstration and analysis, so that the logic of problem analysis is reasonable, the content is substantial, and the countermeasures and suggestions are scientific and feasible. This paper analyzes the influence mechanism of network public opinion on government credibility from the angle of sociology, news communication and public management, and finds out the challenge and restriction factors to enhance government credibility under the background of network public opinion. Finally, combining with the cases in real life, this paper puts forward to promote the construction of government credibility by carrying out government affairs open according to law, strengthening the public opinion guidance and enhancing the public opinion emergency ability.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D630

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