政策营销是我国公民参与政策制定的新途径

发布时间：2018-04-26 00:30

本文选题：政策营销 + 政策制定　；参考：《现代商业》2015年23期

【摘要】：政策营销是以"顾客需求"为导向,运用市场营销的技术和方法来推进公共政策过程的一种公共管理的新的范式,它强调充分尊重公民意愿。本文侧重市场营销方法在公民参与政策制定方面的分析。当前,我国公民政治参与存在两大问题:一是公民自身的诸多欠缺;二是政治参与渠道狭窄。本文认为,通过政策营销可以同时有利于这两大问题的解决。
[Abstract]:Policy marketing is a new paradigm of public management, which is guided by "customer demand" and uses marketing techniques and methods to promote the process of public policy. It emphasizes fully respecting the will of citizens. This paper focuses on the analysis of marketing methods in citizen participation in policy making. At present, there are two major problems in the political participation of citizens in our country: one is the lack of citizens themselves, the other is the narrow channels of political participation. This paper believes that policy marketing can help solve these two problems at the same time.
【作者单位】：云南大学公共管理学院;
【基金】：云南大学研究生科研创新基金资助
【分类号】：D621.5

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