从SARS到H7N9：我国政府危机传播策略的转变

发布时间：2018-05-06 01:09

本文选题：政府危机传播 + 公共管理　；参考：《广西大学》2013年硕士论文

【摘要】：当今中国处在社会转型的关键时期,各方面的社会矛盾频繁,自然灾害、病毒传染、恐怖袭击等越来越多的危机事件进入人们的视野,引起广泛的社会关注,严重影响了正常的社会秩序,为政府处理危机事件带来了机遇,同时也带来了极大的挑战。俗话说,危中有机,政府传播策略运用得当可以转危为安,化险为夷。从2003年SARS爆发到2013年H7N9禽流感的肆虐,十年间,我国政府危机传播策略发生了重大的改变。本文首先对政府、媒介、公众在危机事件中的传播现状进行分析；其次采用案例分析的方法对政府危机传播事件进行回顾,结合近十年的相关典型危机事件,用传播观念、传播渠道、传播内容方面的相关理论对我国政府危机传播策略的转变进行了分析。最后,针对政府在危机传播中中存在的问题提出了相应的对策建议。
[Abstract]:Nowadays, China is in the key period of social transformation, with frequent social contradictions in all aspects, more and more crisis events such as natural disasters, virus infection and terrorist attacks have entered people's field of vision, causing widespread social concern, seriously affecting the normal social order, bringing opportunities for the government to deal with the crisis, and also bringing great great opportunities. As the saying goes, in the middle of danger, if the government's communication strategy is applied properly, it can turn the corner and turn danger into danger.
From the outbreak of SARS in 2003 to the raging of H7N9 avian influenza in 2013, the crisis communication strategy of our government has changed greatly during the ten years. Firstly, this paper analyzes the current situation of the government, the media and the public in the crisis. Secondly, it reviews the communication events of the government by the method of case analysis, combined with the correlation of the last ten years. In a typical crisis event, the relevant theories of communication concepts, communication channels and communication content are used to analyze the transformation of the government crisis communication strategy in China. Finally, the corresponding countermeasures and suggestions are put forward to the government's problems in the crisis communication.

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;D63

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