中间阶层的觉醒:中国舆论场新生态

发布时间：2018-05-17 02:10

本文选题：中间阶层 + 网络舆论　；参考：《新闻大学》2017年03期

【摘要】：本文旨在探索中间阶层崛起如何影响中国的网络舆论生态。作为改革开放的同龄人,中间阶层的出现得益于社会转型,他们孜孜于社会的安全和稳定,拥护市场经济和公平竞争原则。这一诉求与媒介技术的进步相耦合,使他们开始取代低年龄、低收入、低教育水平的"三低人群"成为网络舆论的主力军和议程设置者。具体表现为网民关心的议题从吏治反腐转向公共管理;多个社交媒体平台之间产生联动效应,短时间内能够引爆舆情,形成独立的舆论场;网民的表达方式从情绪化、非理性成长为真正的"无组织的组织";传统大V式微,在垂直细分领域拥有专业知识和特长的专家成为新的意见领袖,这些变化建构了中国网络舆论空间的新生态。
[Abstract]:The purpose of this paper is to explore how the rise of the middle class affects China's network public opinion ecology. As the peers of reform and opening up, the emergence of the middle class benefits from the social transformation. They work hard for the safety and stability of the society and support the principles of market economy and fair competition. This demand is coupled with the progress of media technology, which has led them to replace the "three low people" with low age, low income and low education level as the main force and agenda setter of network public opinion. Specifically, the issues concerned by Internet users change from official anti-corruption to public administration; there is a linkage effect among multiple social media platforms, which can trigger public opinion and form an independent public opinion field in a short period of time; the expression mode of Internet users is from emotional to emotional. The irrationality grows into the real "organization without organization", the traditional big V decline, and the experts who have the specialized knowledge and the specialty in the vertical subdivision field become the new opinion leaders. These changes have constructed the new ecology of the Chinese network public opinion space.
【作者单位】：复旦大学新闻学院;
【基金】：国家社科基金重大项目“中国特色社会主义新闻传播理论的构建”(项目编号:2015MZD018)的阶段性研究成果
【分类号】：G206

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