华强北商业街发展战略研究

发布时间：2018-05-20 13:04

本文选题：战略 + 商业街　；参考：《哈尔滨工业大学》2014年硕士论文

【摘要】：华强北商业街经过近二十年的发展，成为深圳最传统、最具人气的商业旺地之一，也是全国最大的电子产品交易中心，被国家冠以“中国电子第一街”称号。但是，随着外部经济和电子信息产业环境的不断变化，电子商务及互联网的冲击，华强北商业街出现了营业危机。为了改变现状，作者做了大量研究，通过分析研究，希望能为中国电子第一街的发展提出具有现实意义、可操作性强的转型升级的发展战略建议，并为其他商业街进行转型升级提供借鉴。本文将对华强北商业街的现状及存在问题进行深入研究，针对现有的调查资料进行总结，并借助有关文献资料，借鉴其他做的比较好的商业区进行深入分析和研究，以充分发挥政府、开发商和原物业等多元主体的更新活力为主要原则，积极探索在建成空间上持续建设城市的差异化更新策略。本文对华强北商业街的发展提出了详细的战略体系构建。首先对商业街的发展方向进行定位，制定战略目标。其次，，从多功能定位、发展多元态产业、空间拓展、基础设施建设等方面制定发展战略，为商业街的发展提供多方面的战略措施。一是集购物、办公、金融、休闲娱乐、电子产品交易展示、高端服务等多种功能为一体，协调周边用地进行复合化的功能布局，打造综合高端服务商业圈，打出品牌效应。二是完善交通设施，扩展地下空间，改善出行环境，更新现有老旧单元，创造良好的营商环境及购物环境。三是加强政府公共管理，整治片区街道环境，改善城市商业生态景观，培育商业文化内涵，提升城市形象与活力等。最后，提出战略实施保障体系。战略制定完成后，要想达到预期的效果，必须制定行之有效的保障体系，使得战略可能顺利得以实施。第一，多协作保障；第二，人才平台保障；第三，落实创新型中小企业信贷政策；第四，信息共享、技术共享保障体系。
[Abstract]:After nearly 20 years of development, Hua-Qiang North Commercial Street has become one of the most traditional and popular commercial areas in Shenzhen, and is also the largest electronic products trading center in the country. However, with the constant changes of external economy and electronic information industry environment and the impact of electronic commerce and Internet, there is a business crisis in Hua-Qiang North Commercial Street. In order to change the present situation, the author has done a lot of research, and through the analysis and research, hopes to be able to put forward the development strategy suggestion of transformation and upgrading with realistic significance and strong maneuverability for the development of China Electronic first Street. And for other commercial streets for transformation and upgrading to provide reference. This article will carry on the thorough research to the present situation and the existence question of the Hua-Qiang North Commercial Street, carries on the summary to the existing investigation material, and with the aid of the related literature material, uses for reference other good commercial districts to carry on the thorough analysis and the research, Based on the principle of giving full play to the renewal vitality of the government, developers and the original property, the paper actively explores the differentiation renewal strategy of the sustainable construction of the city in the built space. This paper puts forward a detailed strategic system construction for the development of Hua-Qiang North Commercial Street. First of all, the development direction of the commercial street positioning, the formulation of strategic objectives. Secondly, from the multi-functional orientation, the development of multi-state industry, space expansion, infrastructure construction and other aspects of the development strategy, for the development of commercial streets to provide a variety of strategic measures. First, it is a collection of shopping, office, finance, leisure and entertainment, electronic products trading display, high-end services and other functions as a whole, coordinate the surrounding land for a composite functional layout, create a comprehensive high-end service business circle, brand effect. The second is to improve transportation facilities, expand underground space, improve travel environment, update the existing old units, and create a good business environment and shopping environment. Third, strengthen the government's public management, improve the street environment, improve the urban commercial ecological landscape, cultivate the connotation of commercial culture, and promote the image and vitality of the city. Finally, the strategy implementation security system is put forward. If we want to achieve the desired effect, we must establish an effective security system to make the strategy possible to be carried out smoothly after the completion of the strategy formulation. First, multi-cooperation guarantee; second, talent platform protection; third, the implementation of innovative SME credit policy; fourth, information sharing, technology sharing security system.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F727

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