广东省政府在公共危机中对网络媒体的应对策略研究

发布时间：2018-11-02 09:57

【摘要】：随着互联网的迅猛发展，网络媒体已经成为社会生活中表达民情、畅通民意、集中民智的重要渠道，“网络化生存”正在成为社会生活的重要方式。目前国家正处于“经济转轨、社会转型"的特殊时期，这个历史时期既是关键发展期，又是矛盾凸显期，影响社会安定的不确定因素众多，各类型的公共危机接连不断，近年来，我国的社会安全事件、各类突发灾难等公共危机事件频发，且有事件发生的领域广泛、规模较大、来势凶猛、破环力更强的趋势。借助于网络媒体的传播力，使得事件的影响力不断增加，对政府及时处理公共危机的能力提出了更高的要求。因此，如何有效地应对网络媒体已经成为政府部门在公共危机管理工作中亟待解决的重要问题之一。本文以科学发展观为指导，，以建设和谐社会为目标，结合公共管理学、传播学、信息学、公共关系学等学科的基础理论以及危机管理、电子政府等相关理论，采用规范分析和实证分析相结合的方法，以广东省政府部门的公共危机处理事件为例，有针对性地开展问题和原因分析，对政府在公共危机中应对网络媒体应采取哪些策略进行了系统、深入地探讨和分析。全文一共由五部分构成。第一部分绪论，阐释了选题的研究背景和研究方法。第二部分是公共危机管理及网络媒体的相关概念的论述，从理论出发，先知己知彼，才能谈到双方的博弈。第三部分通过对危机管理事件的典型案例分析，剖析了政府部门在公共危机中面对网络媒体所表现出的不同行为特征和存在的问题，并结合实际从理论角度分析了原因。第四部分，结合国内外政府应对网络媒体的经验与得失，探讨了我国政府在应对网络媒体时应采取的有效策略，以期达到“政府——网络媒体——公众”的稳定的有效传播关系。第五部分为文章的结论。本文尝试性地细分了网络媒体的组成部分，结合它们的各自特点，描绘出了网络媒体是如何在公共危机事件中发挥信息传播的重要作用的。然后从政府应对的视角分析网络媒体应当如何为己所用，系统审视了目前政府在应对网媒时存在的不足，提出了有效应对的原理与对策。希望本文能够为广东省政府在处理公共危机事件时如何更有效地应对网络媒体提供一定的借鉴。
[Abstract]:With the rapid development of the Internet, the network media has become an important channel for expressing the people's feelings, unblocking the public opinion and concentrating the wisdom of the people in the social life, and "network survival" is becoming an important way of social life. At present, the country is in a special period of "economic transition, social transformation". This historical period is not only a critical period of development, but also a period of prominent contradictions. There are many uncertain factors affecting social stability, and various types of public crises are incessant. In recent years, social security events, all kinds of sudden disasters and other public crisis events occur frequently in our country, and there is a trend of widespread, large-scale, ferocious and stronger breaking force. With the help of the communication power of the network media, the influence of the event is increasing, and the government's ability to deal with the public crisis in a timely manner has been put forward a higher request. Therefore, how to effectively deal with network media has become one of the most important problems in public crisis management. Guided by the concept of scientific development, and aiming at building a harmonious society, this paper combines the basic theories of public management, communication, informatics, public relations, crisis management, electronic government, and so on. By using the method of combining normative analysis with empirical analysis, taking the public crisis events of Guangdong Province government department as an example, the problem and cause analysis are carried out in a targeted way. This paper systematically discusses and analyzes the strategies that the government should take to deal with the network media in the public crisis. The full text consists of five parts. The first part of the introduction explains the research background and research methods. The second part is the public crisis management and network media related concepts, from the theory, we can talk about the game between the two sides. In the third part, by analyzing the typical cases of crisis management, the author analyzes the different behavior characteristics and existing problems of government departments facing the network media in the public crisis, and analyzes the reasons from the theoretical point of view combined with the actual situation. The fourth part, combining the experience and gain and loss of the domestic and foreign government to deal with the network media, discusses the effective strategy that our government should take when dealing with the network media. In order to achieve "government-network media-public" stable and effective communication relationship. The fifth part is the conclusion of the article. This paper attempts to subdivide the components of the network media, combining their respective characteristics, describes how the network media plays an important role in information dissemination in public crisis events. Then it analyzes how the network media should be used by the government from the perspective of government response, systematically examines the shortcomings of the current government in responding to the network media, and puts forward the principles and countermeasures of effective response. I hope this paper can provide some reference for Guangdong provincial government how to deal with the public crisis more effectively.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：D63

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