基于个体偏好和信念的网络社会治理研究

发布时间：2019-06-04 04:53

【摘要】：网络社会因匿名性、虚拟性和通畅性特征决定了其与现实世界的差异,不同偏好和信念下的个体网络行为体现着多样性、无序性和非理性。在分析网络社会对现实生活影响的基础上,从个体网络行为的偏好结构和信念特征两个角度总结了网络交往的特征及其与现实交往的区别,在此基础上分析了双边交往情境、多边交往情境、中介式交往情境和群体无序交往情境下的个体网络行为特征以及网络羊群效应、网络信息瀑布、网络囚徒困境、网络先驱者博弈四种网络集体行动模式及其治理机制。研究结论为网络集体行为提供了逻辑出口,并为监管部门提供了参考依据。
[Abstract]:The network society is different from the real world because of its anonymity, virtual nature and fluency. The individual network behavior under different preferences and beliefs reflects diversity, disorder and irrationality. On the basis of analyzing the influence of network society on real life, this paper summarizes the characteristics of network communication and the difference between network communication and real communication from two angles of preference structure and belief characteristics of individual network behavior, and on this basis, analyzes the situation of bilateral communication. The characteristics of individual network behavior, network herding effect, network information waterfall, network prisoner's dilemma in multilateral communication situation, intermediary communication situation and group disordered communication situation. Network pioneer game four kinds of network collective action mode and its governance mechanism. The research conclusions provide a logical export for network collective behavior and a reference for regulatory authorities.
【作者单位】：河南工业大学马克思主义学院;
【基金】：国家社会科学基金教育学青年项目“大学生网络行为的偏好和信念特征及疏导对策研究”(CIA130179)
【分类号】：D630

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