重庆五斗米饮食文化有限公司竞争战略研究

发布时间：2018-01-01 09:25

本文关键词：重庆五斗米饮食文化有限公司竞争战略研究　出处：《重庆大学》2006年硕士论文　论文类型：学位论文

【摘要】： 中国改革开放以来，随着社会主义市场经济体制的建立和不断完善，企业的内外部环境都发生了根本性的变化。企业竞争的日益激烈使企业管理者们越来越深刻地认识到，企业必须重视战略管理问题，进行竞争战略研究已经成为企业生存与发展的重要课题。中国经济的高速增长，吸引了世界各国的普遍关注。在中国三次产业中，服务业的发展最为强劲，而其中，餐饮业又成为服务业中的最大亮点，最近十多年连续保持两位数增长，难怪韩国媒体称，“餐饮业成为拉动中国内需的第一功臣”，可见，餐饮业在中国经济中处于非常重要的地位。重庆五斗米公司是一家民营连锁餐饮企业。目前国家和地区良好的社会经济环境，为公司发展带来了巨大的发展机遇，但是，我们同时必须看到，重庆餐饮市场是一个竞争十分激烈的市场。五斗米公司同行竞争对手、潜在进入者众多，顾客消费偏好不断变化，，消费选择逐渐趋于理性，企业高级管理人才严重匮乏等问题，都使得五斗米公司一定要认真应对，必须要站在战略高度来制定、选择和实施企业竞争策略，才可能使自己在竞争中立于不败之地。本文根据餐饮业的顾客和市场竞争特点，结合SWOT分析法，指出五斗米公司应该选择的公司层战略是扭转型战略，竞争战略适宜采取产品差异化战略。公司必须努力使自己在产品、服务、管理等各方面做到与众不同，不断创新，创建持续竞争优势。五斗米公司实施产品差异化战略的具体措施主要有：一是构建与战略相适应的组织结构。二是注重创新型人力资源的开发与管理。三是打造特色营销模式。四是充分发挥财务管理的职能。五是塑造注重创新的企业文化。
[Abstract]:Since China's reform and opening up, with the establishment and continuous improvement of the socialist market economic system. The internal and external environment of enterprises have undergone fundamental changes. The increasingly fierce competition of enterprises makes managers more and more aware that enterprises must attach importance to strategic management issues. Research on competitive strategy has become an important issue for the survival and development of enterprises. The rapid economic growth of China has attracted the universal attention of all countries in the world. Among the three industries in China, the development of the service industry is the strongest, and among them, the catering industry has become the biggest bright spot in the service industry. With double-digit growth for more than a decade, it is no wonder that South Korean media have said that "the catering industry has become the number one contributor to domestic demand in China", indicating that the restaurant industry is very important in the Chinese economy. Chongqing Wudoumi Company is a private chain catering enterprise. At present, the good social and economic environment of our country and region has brought great development opportunities for the company, but we must see at the same time. Chongqing catering market is a very competitive market. Wudou rice company competitors, potential entrants are numerous, customer consumption preferences are constantly changing, consumption choices tend to be rational. The serious shortage of senior management personnel makes Wudou rice company must seriously deal with the problem, must stand in the strategic height to formulate, select and implement the enterprise competition strategy. In order to make themselves in an invincible position in the competition. According to the characteristics of customers and market competition in the catering industry and SWOT analysis, this paper points out that the company level strategy should be chosen by Wudou rice company is a twisting strategy. Competitive strategy is suitable for product differentiation strategy. Companies must strive to make their products, services, management and other aspects to be different, constantly innovative, and create a sustainable competitive advantage. The specific measures for Wudou rice company to implement product differentiation strategy are as follows:. One is to build an organizational structure suitable to the strategy, the other is to pay attention to the development and management of innovative human resources, the third is to create a unique marketing model, and the fourth is to give full play to the functions of financial management. Culture.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：F719.3

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