现代都市的农家餐饮企业消费研究——以上海地区市民调查为例

发布时间：2018-01-03 04:37

本文关键词：现代都市的农家餐饮企业消费研究——以上海地区市民调查为例　出处：《社会科学家》2013年04期 　论文类型：期刊论文

【摘要】：文章主要针对农家餐馆的消费群体的消费动机及影响因素开展研究,由此探讨农家餐馆经营者应如何更好地吸引消费者。通过调查与分析发现,消费者在选择农家餐馆及其主要产品、服务质量、硬件设施、经营风格以及消费满意度体验差异而产生不同的消费愿望和动机;其中性别、年龄、受教育程度及收入等不同形成的群体体现了对农家餐馆的消费动机以及消费意愿的差异性;通过差异性比较分析帮助农家餐馆经营业者了解消费者的消费意愿,便于更好地设计餐饮产品服务,提升其经营水平。
[Abstract]:This paper mainly focuses on the consumption motivation and influencing factors of farmers' restaurants, and discusses how farmers should attract consumers better. Through investigation and analysis, we find out. Consumers have different consumption desire and motivation in choosing farmers' restaurants and their main products, service quality, hardware facilities, management style and consumer satisfaction experience. Among them, different groups, such as gender, age, education level and income, reflect the difference of consumption motivation and consumption will of farmers and restaurants; Through the comparative analysis of differences, it helps farmers and restaurants to understand the consumer's consumption intention, so as to better design the catering products and services and improve their management level.
【作者单位】：上海师范大学旅游学院;
【分类号】：F719.3;F592;F224
【正文快照】： 近年来,随着人们生活水平大幅度提升以及对饮食消费需求的又一次理性、自然回归,农家餐馆已经逐渐成为我国餐饮业的重要企业形态。基于目前国内尚未对农家餐馆的消费现象中的消费意愿及相关影响因素予以深入剖析,因此如何把农家餐馆的经营与现代餐饮业的经营需求做一个较好衔

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