对我国旅游区家庭旅馆发展的探析

发布时间：2018-01-04 16:10

本文关键词：对我国旅游区家庭旅馆发展的探析　出处：《四川大学》2007年硕士论文　论文类型：学位论文

【摘要】： 现代意义上的家庭旅馆源于二战后的英国，后逐渐流行于欧洲大陆，再流传到美国，在欧、美发展十分迅速，并逐步趋向成熟，已经在一些欧美发达国家形成了一个产值较为可观的庞大产业。在东南亚地区，家庭旅馆也呈现出勃勃生机，如日本、韩国、马来西亚等国开始对家庭旅馆予以重视并加以扶持，以求促进家庭旅馆的进一步发展。而在我国，家庭旅馆尽管有较为深远的历史源渊，但是发展缓慢。我国现存的绝大部分家庭旅馆都并非是我们所谈的现代意义上的家庭旅馆，现代意义的家庭旅馆在我国还是一种新鲜事物。就因为人们的认识和观念与国际不能接轨，与时代不能同步，才造成我国现代家庭旅馆发展缓慢，导致其发展潜力、其良好的效益都没有被发掘出来。幸运的是，近年来，现代家庭旅馆开始逐步被国人接纳和认识，并且在一些地区已渐露头角，尤其是旅游区家庭旅馆，其旺季营业，淡季居家的特点很好地缓解了由于我国休假制度不完善而造成的旅游季节性住宿供给不足的问题，充当了住宿业的“蓄水池”，从这一角度来说它并不仅是饭店、宾馆的补充，而是旅游产业链中颇具生命力的一环，另一方面，家庭旅馆在特色、休闲、价格等方面顺应了体验式旅游、休闲度假式旅游、大众旅游以及驾车族旅行的潮流，而且还在经济、环境、社会等三方面具有良好的效益，若干年内，中国旅游区家庭旅馆将会迅速发展。家庭旅馆在国外已经发展了几十年，从实践上来讲其发展模式早已形成，进入了成熟阶段，在长期发展过程中已逐步形成了两种基本的形式：一种叫BB(Bed+Breakfast)即床位加早餐；另一种叫Guesthouse，是家庭经营的小型旅馆，其房间大部分用来出租，但是真正将其作为一个独立的饭店支系来研究，目前则仍未形成理论体系。而在国内，现代家庭旅馆仍是一个新兴的事物，无论在理论上，还是在实践中，，我国家庭旅馆的发展，可谓是步履蹒跚。在理论上，尽管国内已经有不少学者开始关注并研究这一领域，在不同角度，在不同层面都有一定的见地和成果，但遗憾的是目前仍未能形成系统。在实践中，由于我国家庭旅馆的地理位置、政策扶持、经营群体、消费群、宣传营销、服务产品的特殊性等原因而缺乏合适的发展平台，成为我国饭店产业链中缺失的一环。但是从我国经济和旅游发展的乐观趋势看，我们有理由相信随着社会的前进，经济的推动，旅游区家庭旅馆必将成为饭店业的一大亮点，是值得我们在理论上和实践上进行摸索探讨的。所以，如何发挥我国家庭旅馆自身特点和优势，立足于自身文化根源，使旅游区家庭旅馆成为游客旅游的一部分，成为有新奇感的经历，或成为代表区别于游客生活环境的风土人情；如何借鉴国外经验，探讨国内发展实战，形成合理的发展模式，促进旅游区家庭旅馆业不断完善和发展；如何从管理制度和经营思路等角度，制定一系列扶植、优化的政策制度，使之在起步阶段就走上正轨，最终走上可持续发展的道路，就成为旅游区家庭旅馆在本阶段应该研究探讨的重要课题，也是本文的写作的目的和意义所在。
[Abstract]:The modern family hotel in Britain after World War II, after becoming popular in continental Europe, and then spread to the United States, in Europe, the United States very rapidly, and gradually mature, has formed a huge industrial output value is considerable in some developed countries. In Southeast Asia, is also showing a family hotel full of vitality, such as Japan, South Korea, Malaysia and other countries began to attach importance to and support the family hotel, in order to promote further development of family hotel. But in our country, although there are more family hotel profound historical source, but the slow development of China. Most of the existing family hotel is not the modern significance of our talk about the family hotel, modern family hotel in China is still a new thing. It is because our understanding and ideas with international standards, and the time synchronization cannot only cause I The development of China's modern family inn is slow, leading to its development potential, its good benefits have not been discovered. Fortunately, in recent years, the modern family hotel gradually accepted and recognized by the people, and in some areas has gradually emerged, especially the tourism area of the family hotel, the operating characteristics of the season, the off-season home well solves the deficiencies of our vacation system imperfections caused by seasonal tourism accommodation supply problems, as the hotel industry "reservoir", from this point of view it is not only a hotel, a hotel, but the tourism industry chain in its vitality, on the other hand in the hotel, family characteristics, leisure, price and other aspects to experience tourism, leisure tourism, mass tourism and motorists travel trends, but also economic, environmental, social and other three aspects have good benefits, if In the year of the year, the family hotel in China's tourist area will develop rapidly.
Family hotels have been developed in foreign countries for decades, in terms of practice in its development mode has been formed, has entered the mature stage, in the long-term development process has gradually formed two basic forms: one is called BB (Bed+Breakfast) is a bed and breakfast; another is called Guesthouse, is a small family run Hotel most of the rooms for rent, but the real, as an independent branch of the hotel to study, the theory system has not been formed. But in China, the modern family hotel is still a new thing, no matter in theory, or in practice, the development of family hotels in our country, it is in the teeter. In theory, although many domestic scholars have started to pay attention and research in this field, at different angles, there are some views and achievements at different levels, but unfortunately still failed to form a system in practice. In our country, because the family hotel location, policy support, business groups, consumer groups, marketing, and other special reasons of service products and the lack of suitable development platform, become the missing link of hotel industry chain in China. But from the optimistic trend of China's economy and tourism development, we have reason to believe that with the advance of the society, economy, tourism area family hotel will become a major bright spot of the hotel industry, is worthy of our exploration in theory and practice. Therefore, how to play the family hotel of our own characteristics and advantages, based on their own cultural roots, the tourist area become a family Hotel some tourists, as a novelty experience, or become the representative from the visitors to the living environment of the local customs and practices; how to learn from foreign experience, to explore the domestic development of actual combat, the formation of a reasonable model of development, promoting Continuous improvement and development in the tourist area of domestic hotel industry; from the management system and management ideas and other point of view, to develop a series of policy support, optimize the system, so that in the initial stage on the road, eventually go on the road of sustainable development, tourism has become an important topic to study in the area of family hotel in this stage also, the writing purpose and meaning.

【学位授予单位】：四川大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F719.2

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