团餐企业员工激励策略研究

发布时间：2018-01-13 01:14

本文关键词：团餐企业员工激励策略研究　出处：《北京交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,团餐市场发展势头良好,行业内外对于团餐这一餐饮业的新宠的关注度越来越高,作为劳动密集型行业,人,是团餐行业的产品和服务的重要产出者,在团餐企业的发展中处于最关键的地位。处于初创阶段的K公司面临着招人难,留人难,员工工作积极性不高的问题,完善员工激励策略是K公司亟待解决的问题,由于该公司只是简单地照搬行业的普遍策略,公司的快速发展虽然短时间可以掩盖激励策略的不足,但是不利于K公司长远的发展,因此探索适合自身特点的激励策略,对于K公司具有重要意义。本文以K公司的激励策略为研究对象,以马斯洛需要层次理论,人本主义需要理论,双因素理论,成就动机理论为基础,首先借鉴国内外学者关于激励方面的研究成果,结合团餐行业特点和员工的现状,并且对于K公司员工的特点和需求进行分析,进而借鉴国内外领军企业在激励策略上的经验,结合K公司的激励现状进行分析研究,最后提出适合于K公司发展的激励策略。本论文经研究认为,通过对于合伙制的改良性引进,对K公司实行有预算前提的全员合伙制,使员工参与分红,将激励的面扩大到整个项目的员工队伍,将物质和精神激励融于一体,从而提升激励效果,提高公司的服务质量和竞争力。与此同时,本论文还认为实施全员合伙制的同时,还要加强企业文化建设,增强沟通机制,加强绩效管理和员工自我管理,以及加强内部培训体系和晋升机制,进而保证该策略的成功实施。为了进一步提高K公司的员工激励效果,本文建议应该在外部环境上营造外部激励氛围,即K公司的客户方在严格执行双方合同的同时,对于K公司及其员工应该要保持足够的尊重,对于服务者的人格尊重,不仅能得到更优质的服务,还能与K公司达到双赢的效果。
[Abstract]:In recent years, the momentum of the development of group meals market is good, for this new group meal catering industry and more and more attention, as a labor-intensive industry, and is an important output of group meal industry products and services, in the most important position in the development of enterprises group meal in K. Company start-up facing recruiting difficult, hard to keep people, enthusiasm is not high the problem of staff, improve staff motivation strategy is K's problems to be solved, due to the general strategy of the company is simply copying industry, the rapid development of the company, although a short time can cover up the incentive strategy deficiencies, but is not conducive to the development of K in the long-term, so the exploration of incentive strategies suited to their own characteristics, is of great significance for the K company.
Based on the incentive strategy of K company as the research object, with Maslow's hierarchy of needs theory, humanism theory, two factor theory, achievement motivation theory, first from domestic and foreign scholars about the incentive of research results, combined with the status quo of group meal industry characteristics and the staff, and the characteristics and requirements for K employees analyze and draw lessons from domestic and international experience in leading enterprise incentive strategy on the analysis combined with the situation of K company incentive, finally proposed the incentive strategy suitable for the development of K company.
In this paper, the study believes that through the introduction of improved for partnership, the premise of the full budget partnership of K company, the staff participating, will expand the incentive face to the entire project staff, the material and spiritual incentives into one, so as to enhance the effect of incentive, improve service quality and competitiveness of the company.
At the same time, this paper also believes that while implementing the whole partnership system, we must strengthen corporate culture construction, enhance communication mechanism, strengthen performance management and staff self-management, and strengthen internal training system and promotion mechanism, so as to ensure the successful implementation of the strategy.
In order to further improve the incentive effect of K company, this paper suggests that we should create the external external environment in a stimulating atmosphere, that K's clients in the strict implementation of the contract at the same time, for the K company and its staff should keep enough respect for personality service respect, not only to get more high-quality service. Also with the K company to achieve a win-win results.

【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F719.3

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