收益管理决策行为及绩效水平的影响因素研究——以中国高星级酒店为例

发布时间：2018-02-02 20:12

本文关键词： 收益管理业主类型管理公司高星级酒店　出处：《旅游学刊》2013年09期 　论文类型：期刊论文

【摘要】：收益管理作为企业增收的重要管理手段,在国外酒店行业得到广泛重视,并成为国外相关研究的重要论题。然而,国内对收益管理的认识和应用还处于起步阶段。该研究首次采用实证研究的方法考察在中国独特情境下影响酒店收益管理决策行为和绩效水平的影响因素。在梳理国外研究成果的基础上,结合对酒店行业领袖的深度访谈,利用174份以中国高星级酒店为研究对象的有效调查问卷进行实证分析。研究发现:(1)管理公司类型和业主类型对酒店采用收益管理的决策行为和实施收益管理的绩效水平有显著影响;(2)客房数量会影响酒店收益管理决策行为但不影响其绩效水平;与之相反,酒店星级不会影响酒店的决策行为但却影响实施收益管理的绩效水平;(3)与国外研究结论不同,地理环境、平均房价、入住率、细分市场对酒店收益管理决策行为和绩效水平没有显著影响。该研究丰富了收益管理理论研究成果,对中国酒店行业实践具有一定参考意义。
[Abstract]:Income management as an important means of income management, in the foreign hotel industry has received extensive attention, and has become an important topic of research abroad. The understanding and application of revenue management in China is still in its infancy. This study uses the empirical method for the first time to investigate the influencing factors of hotel revenue management decision behavior and performance level under the unique situation in China. On the basis of foreign research results. In combination with in-depth interviews with hotel industry leaders. An empirical analysis was made by using 174 effective questionnaires of high-star hotels in China. The types of management companies and owners have a significant impact on the decision-making behavior of revenue management and the performance level of revenue management. (2) the number of guest rooms will affect the decision-making behavior of revenue management but not the performance level of the hotel; On the contrary, the hotel star does not affect the hotel decision-making behavior, but affects the performance level of revenue management. Different from the foreign research conclusion, geographical environment, average house price, occupancy rate. The segmentation market has no significant influence on the decision behavior and performance level of hotel revenue management. This study enriches the research results of revenue management theory and has certain reference significance to the practice of hotel industry in China.
【作者单位】：南开大学会展管理系;天津商业大学;美国佛罗里达国际大学;南开大学工业工程系;美国鸿铂国际咨询有限公司;
【基金】：国家自然科学基金(71102049)资助~~
【分类号】：F719
【正文快照】： 一、引言随着全球化竞争的加剧和计算机技术的快速发展,收益管理(revenue management,RM)已成为美国等发达国家酒店行业的重要增收手段。自20世纪80年代收益管理理念被引入酒店行业以来,北美主要的酒店企业,如万豪、希尔顿、喜来登等先后接受了其理念并收效显著。数据显示,199

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