国际游客餐饮行为及其对陕西地方小吃的感知

发布时间：2018-03-15 21:37

本文选题：国际游客　切入点：餐饮行为　出处：《资源开发与市场》2013年03期 　论文类型：期刊论文

【摘要】：旅游餐饮不仅影响旅游者对旅游行程满意度的评价,同时也是重要的旅游吸引物。基于英文问卷开展深度访谈,通过对国际游客在西安的餐饮行为调查,发现影响国际游客餐饮决策的关键因素主要是食物质量和服务水平。通过对国际游客对陕西地方小吃的感知调查,得出陕西地方小吃应从以下方面进行改进:做好整体规划,挖掘餐饮文化内涵,加大产品宣传,改进并提升服务质量,注意品牌形象的塑造和宣传,确保食品安全。研究结果对西安构建国际化大都市及其形象提升乃至我国旅游餐饮业的健康发展具有重要意义。
[Abstract]:Tourism catering not only affects tourists' evaluation of travel satisfaction, but also is an important tourist attraction. Based on the English questionnaire, in-depth interviews are conducted to investigate the catering behavior of international tourists in Xi'an. It is found that food quality and service level are the key factors influencing international tourists' food decision-making. Through the investigation of international tourists' perception of Shaanxi local snacks, it is concluded that Shaanxi local snacks should be improved from the following aspects: make a good overall plan, Excavate food and beverage culture connotation, increase product propaganda, improve and improve service quality, pay attention to the molding and propagating of brand image, It is of great significance for Xi'an to construct an international metropolis and promote its image, even for the healthy development of tourism and catering industry in China.
【作者单位】：西北大学城市与环境学院;中国科学院地球环境研究所;西安外国语大学人文地理研究所;
【基金】：高等学校特色专业建设项目(编号:TS12489) 国家自然科学基金项目(编号:41201190、41171127) 教育部人文社科项目(编号:10YJCZH069)
【分类号】：F592.7;F719.3

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