我国餐饮业特许经营问题研究

发布时间：2018-03-30 05:31

本文选题：特许经营　切入点：餐饮业　出处：《北京交通大学》2010年硕士论文

【摘要】： 特许经营作为现代经营方式,实践证明是餐饮业发展最好的经营方式之一,也是许多餐饮企业走向成功,走向世界的必由之路。目前,特许经营模式在我国餐饮业得到了迅猛的发展。随着中餐被越来越多的人所喜爱和接受,我国的许多餐饮企业也开始积极探索特许经营发展道路。但由于我国餐饮业特许经营发展的时间尚短,还存在诸多问题尚待解决,阻碍我国餐饮企业的成长。在这一背景下,本文对我国餐饮企业的特许经营发展进行了有针对性的分析和策略建议。第一章,对特许经营进行了概述。介绍了特许经营的产生于历史发展,特许经营的概念、类型,以及国内玩特许经营的发展状况。第二章,介绍了我国餐饮特许经营的建立与发展。对国外餐饮业特许经营发展的成功应验、我国餐饮业特许经营发展历程、特点面临的问题进行了详细的阐述。第三章,我国餐饮业发展特许经营的建议。分别从外部环境和企业内部运作两个方面进行了论述。外部环境方面,主要从法律、法规及政策上进行完善；形成餐饮特许经营的有序市场环境。企业内部运作方面,从打造企业品牌、建立专业化、规范化运营体系；物流管理体系；完善人才培训体系；学习接见外国先进经验等几个方面提出相关建议。
[Abstract]:Franchise, as a modern management mode, has been proved to be one of the best management methods for the development of catering industry. It is also the only way for many catering enterprises to succeed and move towards the world. The franchise mode has developed rapidly in the catering industry of our country. With more and more people like and accept the Chinese food, Many catering enterprises in our country have also begun to actively explore the development path of franchising. However, due to the short time of franchise development in China, there are still many problems to be solved, which hinder the growth of catering enterprises in our country. This article has carried on the pertinence analysis and the strategy suggestion to the catering enterprise's franchise development in our country. In the first chapter, the author gives an overview of franchising, introduces the historical development of franchising, the concept and types of franchising, and the development of franchising in China. The second chapter introduces the establishment and development of catering franchising in China, and expounds in detail the successful development of foreign catering franchising, the development course and characteristics of catering franchising in China. The third chapter, the suggestions on the development of franchising in the catering industry of our country. It discusses the external environment and the internal operation of the enterprise respectively. The external environment, mainly from the laws, regulations and policies to improve; Forming the orderly market environment of catering franchise. In the aspect of enterprise internal operation, we should build the enterprise brand, establish the specialized and standardized operation system, logistics management system, perfect personnel training system; Learn to meet with foreign advanced experience and other aspects of the relevant suggestions.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F272;F719.3

【参考文献】