基于游客感知的四明山民宿意象研究

发布时间：2018-06-05 11:54

本文选题：游客感知 + 民宿意象　；参考：《华中师范大学学报(自然科学版)》2017年04期

【摘要】：为廓清大众消费市场上新兴旅游业态——民宿的发展态势,以消费主体为研究对象,借助Rost Content Mining软件提取民宿评论的高频词,通过社会网络分析法和共词关联分析法探究四明山民宿的感知意象,得出以下结论:1)民宿的消费主体以家庭亲子为主,情侣出游、朋友出游和商务出行次之;2)游客对民宿意象要素感知较为集中,主要包括房间、老板、设施、热情、环境、早餐等要素;3)地理位置是民宿意象的重要组成部分,以主人兴趣爱好为基础的房间设施成为游客感知差异的重要影响因素;与标准化酒店相比,民宿的个性化服务与服务态度是民宿的突出特色,但短期内游客再次入住机率较小.最后,研究认为民宿产品的开发应兼顾不同人群的需求状况,重视产品的多元化发展;依托相应的旅游资源,考虑公共交通的可达性,增加客源市场;民宿经营者应该融合自己的阅历,打造个性化的民宿产品,同时设计相关的活动项目,增加游客的重宿意愿.
[Abstract]:In order to clarify the developing situation of the new tourism industry in the mass consumer market, this paper takes the consumer as the research object and extracts the high-frequency words of the residential comment with the help of Rost Content Mining software. By means of social network analysis and co-word correlation analysis, this paper probes into the perceptual image of Simingshan dwelling house, and draws the following conclusion: (1) the main consumer of the dwelling house is family parents and children, and couples travel. (2) tourists' perception of the image elements of lodging is relatively concentrated, mainly including rooms, bosses, facilities, enthusiasm, environment, breakfast and other factors. Geographical location is an important part of the image of lodging. The room facilities based on the interests and hobbies of the host become an important factor influencing the difference of tourists' perception; compared with the standardized hotel, the individualized service and service attitude of the hotel are the prominent characteristics of the lodging, but the probability of the tourists staying again in the short term is relatively small. Finally, the author thinks that the development of residential products should take into account the needs of different population groups, attach importance to the diversified development of products, rely on the corresponding tourism resources, consider the accessibility of public transport, and increase the market of customers. Residents should integrate their own experience, create personalized residential products, and design related activities to increase the desire of tourists to stay again.
【作者单位】：宁波大学地理与空间信息技术系;余姚市四明山旅游开发建设办公室;
【基金】：国家科技支撑计划项目(2013BAJ10B06-01)
【分类号】：F592.7;F719.2

【相似文献】