基于茶文化元素下主题酒店发展的合理化建议

发布时间：2018-06-08 02:53

  本文选题：茶文化 + 主题酒店　； 参考：《福建茶叶》2017年10期

【摘要】：以文化为背景的酒店特色营销,成为酒店产业链中形成竞争优势的一大亮点。将中国传统茶文化融入其中,突出酒店主题的文化特色。文章阐述了茶文化融入酒店主题的方式,对主题酒店的区分方法进行了详细分类。以茶文化作为线索,分析了茶文化为主题的酒店的发展前景。最后,对酒店装饰装修、营销、产业发展等方面提出了合理化建议。
[Abstract]:With culture as the background, hotel characteristic marketing has become a bright spot in the hotel industry chain to form a competitive advantage. Chinese traditional tea culture will be incorporated into it, highlighting the cultural characteristics of the hotel theme. This paper expounds the ways of integrating tea culture into hotel theme, and classifies the method of Hotel Theme in detail. Taking tea culture as the clue, the development prospect of the hotel with tea culture as the theme is analyzed. Finally, the hotel decoration, marketing, industrial development and other aspects of rationalization suggestions.
【作者单位】： 四川商务职业学院;
【分类号】：F274;F719.2;TS971
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本文编号：1994099