国内外酒店管理模式比较分析

发布时间：2018-06-12 01:01

本文选题：酒店管理 + 管理模式　；参考：《吉林大学》2005年硕士论文

【摘要】：自从80年代改革开放以来,以外来游客为起点,中国酒店业开始发展。在最初的阶段,国外酒店集团凭借者他们强大的资本,出色的管理占领了中国酒店业的高端市场,获得了超额利润。本土的酒店也陆续进入这个领域,想与国外酒店集团一争高下,但是我们从统计数据不难看出,国外酒店集团在中国不仅平均房价比本土的酒店高出25%—70%,而且客房入住率也比本土酒店高的多,证明他们的经营非常的出色。但是本土的酒店从1997年开始了全行业亏损的局面。本文从酒店管理模式入手,即经营思想,经营风格,运行机制,服务特色四个方面分析和比较了国内外酒店管理模式的差异。分别列举了几个国外知名的酒店集团,比如万豪集团,四季酒店,喜达屋集团和国内的酒店管理集团——锦江集团和长春的本地国有单体酒店—紫荆花酒店。并指出了中国酒店业发展的趋势和对未来的展望。
[Abstract]:Since the reform and opening to the outside world in the 1980 s, China's hotel industry has started to develop with foreign tourists as its starting point. In the early stages, foreign hotel groups, with their strong capital, managed to capture the high-end market of China's hotel industry and made excess profits. Local hotels have also entered this field one after another, trying to compete with foreign hotel groups, but we can easily see from the statistics. Foreign hotel groups in China not only the average rate of 25 to 70 higher than the local hotel prices, and the occupancy rate is also much higher than the local hotel, proving that their operation is very good. But local hotels have been losing money across the industry since 1997. This paper analyzes and compares the differences of hotel management modes at home and abroad from four aspects: management thought, management style, operation mechanism and service characteristics. Listed several famous foreign hotel groups, such as Marriott Group, four Seasons Hotel, Starwood Group and domestic hotel management group-Jinjiang Group and Changchun's local state-owned hotel-Bauhinia Hotel. It also points out the development trend of Chinese hotel industry and prospects for the future.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：F719

【引证文献】