零售商买方势力的测评

发布时间：2018-02-09 17:18

本文关键词： 买方势力零售商量表开发　出处：《税务与经济》2017年03期 　论文类型：期刊论文

【摘要】：近年来,随着国际和国内零售商在中国市场的快速发展和兼并重组,导致中国零售业集中度持续提高。一些大型零售商在供应链中占据主导地位,对市场控制能力不断上升,逐渐形成了买方势力。零售商买方势力有多种表现,会对零供关系质量、零售企业绩效等产生重要影响。为了准确认识零售商买方势力的实质,并为零售商买方势力与相关变量间关系的实证研究打下基础,有必要科学测量零售商的买方势力。在现有研究基础上,通过量表开发的相关流程,开发出一套高质量的零售商买方势力测评量表,用以科学测评零售商买方势力,具有重要的理论和实践价值。
[Abstract]:In recent years, with the rapid development of international and domestic retailers in the Chinese market and the merger and reorganization, the concentration of retailing industry in China continues to increase. Some large retailers occupy a dominant position in the supply chain, and their ability to control the market continues to rise. In order to understand exactly the essence of retailer's buyer's power, the buyer's influence on the quality of zero-supply relationship, the performance of retail enterprise, etc. It also lays the foundation for the empirical study of the relationship between buyer power and relevant variables of retailers. It is necessary to measure the buyer power of retailers scientifically. It is of great theoretical and practical value to develop a set of high quality buyer power evaluation scale for retailers, which can be used to evaluate the buyer's power scientifically.
【作者单位】：吉林大学商学院;吉林工商学院工商管理学院;神州租车长春分公司;吉林财经大学亚泰工商管理学院;
【基金】：教育部春晖计划项目“大型零售商买方势力对零供关系质量及零售企业绩效影响的实证研究”(项目编号:S2014017)
【分类号】：F724.2

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