新媒体环境下大学生听书行为意向影响因素研究

发布时间：2018-02-23 19:36

本文关键词： 大学生听书行为意向影响因素 UTAUT模型　出处：《图书情报工作》2017年10期 　论文类型：期刊论文

【摘要】：[目的 /意义]以大学生有声书用户群体为对象,探究其听书行为意向影响因素,与图书馆界引入有声书资源或听书服务的理论设想相呼应,为高校图书馆开展听书信息服务提供实证参考。[方法 /过程]在整合式技术接受模型(UTAUT模型)基础上,结合大学生群体与有声书资源的特征,尝试性地引入感知成本、感知娱乐以及个人创新性三个听书行为意向影响因素,构建大学生听书行为意向影响因素模型,并通过问卷法收集相关数据,对该模型进行实证检验与修正。[结果 /结论]绩效期望、社群影响、便利条件、感知成本与个人创新性对大学生的听书行为意向有显著影响;努力期望与感知娱乐性对大学生的听书行为意向的显著影响未得到验证,作为调节变量的学生类型的作用也并未得到验证。最后,在研究假设验证结果基础上,修正原有的大学生听书行为意向影响模型。
[Abstract]:[objective / significance] taking college students' audiobook users as the object, to explore the influencing factors of their listening behavior intention, and to echo the theoretical assumption of introducing audiobook resources or listening book services into the library circle. On the basis of the UTAUT model of integrated technology acceptance model and the characteristics of college students' group and audiobook resources, this paper tries to introduce perceptual cost into the library. Three influencing factors of listening behavior intention are perceived entertainment and personal innovation. The model of influencing factors of listening behavior intention of college students is constructed, and the relevant data are collected by questionnaire. Empirical test and revision of the model. [results / conclusions] performance expectations, community impact, convenience conditions, perceived costs and individual innovation have significant effects on college students' listening behavior intention; The significant influence of hard work expectation and perceived entertainment on college students' listening behavior intention has not been verified, nor has the role of student type as a regulating variable been verified. Finally, on the basis of the results of the hypothetical verification of the study, Revise the original model of college students' listening behavior intention.
【作者单位】：西南大学计算机与信息科学学院;
【基金】：西南大学统筹城乡公共文化服务协同创新中心招标项目“全民阅读与学校引领研究”(项目编号:15SWUGGFWB01) 国家社会科学基金资助项目“行为生态学视角下的学术用户网络信息查寻行为研究”(项目编号:11BTQ047)研究成果之一
【分类号】：G252.1;G645.5

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