社会资本、资源获取对电子商务企业绩效影响关系研究

发布时间：2018-02-25 05:01

本文关键词： 社会资本资源获取电子商务企业绩效　出处：《新疆大学》2017年硕士论文　论文类型：学位论文

【摘要】：面对经济下行压力,国家提出“大众创业、万众创新”引领经济新常态,电子商务作为新常态下充满活力的新动力、新业态,激发着市场活力,为经济提质增效打造新引擎。根据艾瑞咨询网最新数据显示,2016年中国电子商务市场交易规模20.2万亿元,同比增长23.6%,在社会消费品零售总额中占比超过了十分之一,市场交易规模位居全球第一。我国网络市场及电子商务的迅猛发展趋势,一方面说明电子商务的快速成长,另一方面也意味着该市场的竞争进入白热化。电子商务企业如何在激烈的竞争中生存和发展,如何尽可能的利用现有社会关系网络、挖掘新社会关系以获取一切可利用的资源来提高企业的市场竞争力与绩效是当前迫切需要解决的问题。本文旨在研究社会资本对电子商务企业绩效的影响关系,从电子商务企业内外部社会资本的结构、关系、认知维度出发,引入电子商务企业所需的运营资源和知识资源作为中介变量,构建“社会资本——资源获取——企业绩效”理论模型,并围绕该理论模型提出30个假设。通过问卷调查方式,以淘宝网和天猫网上所在地为新疆的电子商务企业为调研对象,使用SPSS软件对收集的204份有效样本进行实证分析。实证结果显示:(1)社会资本对电子商务企业绩效有显著正向影响,其中外部社会资本的影响大于内部社会资本,社会资本维度中,内部社会资本的结构维度对企业绩效未能产生显著正向影响;(2)资源获取对电子商务企业绩效有显著正向影响,其中知识资源获取对企业绩效的影响显著于运营资源获取的影响;(3)社会资本的各维度对运营和知识资源获取均呈显著正向影响;(4)资源获取在外部社会资本与电子商务企业绩效之间发挥部分中介效应,在内部社会资本与企业绩效之间起完全中介作用。根据研究结果,电子商务企业在构建和管理社会资本时应审时度势的对社会资本的不同维度有所偏重,注重与资源所有者的有效联系;同时企业内部应确立明晰的企业愿景、建立顺畅的沟通渠道、营造良好的学习氛围,鼓励员工搜集和分享信息、献言献策;最后,电子商务企业要对已有和还未开发的资源进一步识别、获取与配置,做到合理利用、有效激活,促进企业乃至行业的可持续发展。
[Abstract]:In the face of the downward pressure of the economy, the state put forward "mass entrepreneurship, mass innovation" to lead the new normal economy, e-commerce as a new dynamic power under the new normal, a new form of business, stimulate market vitality, Build a new engine for improving quality and efficiency in the economy. According to the latest data from Erie Consulting, China's e-commerce market traded 20.2 tillion yuan in 2016, an increase of 23.6 yuan from the same period last year, accounting for more than 1/10 percent of the total retail sales of consumer goods. The scale of market transaction ranks first in the world. The rapid development trend of China's network market and electronic commerce, on the one hand, shows the rapid growth of electronic commerce. On the other hand, it also means that the competition in this market is becoming more intense. How to survive and develop in the fierce competition, how to make use of the existing social network as far as possible, Mining new social relations to obtain all available resources to improve the market competitiveness and performance of enterprises is an urgent problem to be solved. This paper aims to study the impact of social capital on the performance of e-commerce enterprises. Starting from the structure, relationship and cognitive dimension of the internal and external social capital of e-commerce enterprises, the operational resources and knowledge resources needed by e-commerce enterprises are introduced as intermediary variables. This paper constructs a theoretical model of "social capital-resource acquisition-enterprise performance", and puts forward 30 hypotheses around the theoretical model. By means of questionnaire survey, Taobao and Tmall's locations on the Internet are taken as the research objects of e-business enterprises in Xinjiang. The empirical results show that social capital has a significant positive impact on the performance of e-commerce enterprises, in which the influence of external social capital is greater than that of internal social capital. In the dimension of social capital, the structural dimension of internal social capital has no significant positive impact on enterprise performance. The impact of knowledge resource acquisition on enterprise performance is significantly higher than that of operational resource acquisition. (3) each dimension of social capital has a significant positive impact on operation and acquisition of knowledge resources. Business enterprise performance plays a part of the intermediary effect, According to the research results, e-commerce enterprises should pay more attention to different dimensions of social capital when constructing and managing social capital. At the same time, the enterprise should establish a clear corporate vision, establish a smooth communication channels, create a good learning atmosphere, encourage employees to collect and share information, provide advice; finally, E-commerce enterprises should further identify, acquire and configure the existing and undeveloped resources, make rational use of them, activate them effectively, and promote the sustainable development of enterprises and industries.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F272.5

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