网络预约出租汽车发展对策研究

发布时间：2018-02-28 20:26

本文关键词： 网约车新政产业组织政策效应　出处：《长安大学》2017年硕士论文　论文类型：学位论文

【摘要】：刚过去的2016年,网络预约出租汽车(以下简称网约车)成为网民评选的网络十大新词之一。网约车兴起伊始,由于其方便快捷,对乘客和司机的补贴很多,消费者进行“用脚投票”逐渐成为了网约车的“忠实粉丝”,但是其对传统巡游出租车的冲击,让各大城市出租车出现了罢运现象,使城市的出行秩序产生了混乱,出租车和网约车的矛盾也日益突出。在“互联网+交通”的大环境下,中央政府本着“以人为本,鼓励创新、统筹兼顾、依法规范”的改革原则,出台《网约出租车汽车经营服务管理办法》(以下简称网约车新政,或新政),使网约车从“黑车”走向合法化。但是由于各地新政细则的严格限制,加之平台企业对用户的补贴减少,让打着“共享经济”旗号的网约车平台企业的发展之路蒙上了一层阴影。论文以此问题为出发点,运用经济学和管理学相关理论,分析当前背景下网约车发展问题,力图为网约车平台企业的发展提出合理化建议。首先,论文以网约车为研究对象,从网约车的发展历程出发,介绍当前国内市场上网约车的形式,以及网约车出现所带来的正负面影响。其次介绍了各地网约车新政的实施细则、政策的解读及政策效应。新政的实施规范了车辆标准,有利于乘客安全,有利于行业秩序稳定,避免网约车行业产业结构走向垄断,也有助于行业间平台企业的竞争,但是同时也会阻碍创新,造成一系列的监管问题。网约车新政使网约车市场环境发生变化,在之前研究的基础上,分析当前我国网约车行业的产业结构是高寡占型;通过价格竞争分析,当前环境促使企业走向公平竞争;对市场绩效的分析得到,网约车新政的实施对资源配置效率和技术进步能力都有着促进作用。结论表明,未来网约车发展呈用户规模逐渐减小、用户安全更有保障、行业市场结构发生变化、企业创新能力逐渐增强等趋势。在案例分析部分,运用SWOT工具对滴滴出行的优势、劣势、机会、威胁进行综合分析,确定出当前背景下适合滴滴出行的竞争战略,进而从差异化合作战略和差异化服务战略进行战略实施。基于上述研究,论文从政府、企业、消费者三个方面为网约车今后的发展提出建议。
[Abstract]:Just past 2016, online booking taxi (hereinafter referred to as the network about cars) has become one of the ten large selection of Internet users network neologisms. Network about cars rise at the beginning, because of its convenient, many subsidies for passengers and drivers, consumers "vote by foot" has gradually become the network about cars loyal fans. But the impact on the traditional parade taxi, let each big city taxi strike phenomenon appeared, the city's travel order creates confusion and contradictions of the taxi network about cars have become increasingly prominent. In the "Internet plus traffic" under the environment of the central government, the spirit of "people-oriented, encourage innovation, overall reform principle according to norms, the introduction of" network management solutions about the taxi service car > (hereinafter referred to as network about cars or new deal, so that the net) about the car from the "black car" to legalize. But because of the strict rules of the new deal Limited to the user and platform business subsidies reduced, so that the name of "sharing economy" under the banner of the online car platform enterprise development road overshadowed. Based on this problem as the starting point, using the theories of economics and management, analysis of the development of network about vehicle current background, tries to put forward reasonable suggestions for the development of network platform about car enterprises. First of all, based on the network about cars as the research object, starting from the development of network about cars, introduces the current domestic market the Internet about the car, and the car about the net positive and negative face caused by noise. Then introduces the implementation details about the new car around the net the effect analysis and policy. The implementation of the new standard vehicle standard, is conducive to the safety of passengers, in favor of the industry order and stability, to avoid the network about the car industry structure to monopoly, also contributes to the inter industry platform of enterprise. Fight, but also will hinder innovation, supervision caused a series of problems. The network about new car so that the net about the car market environment changes, on the basis of the previous studies, analysis of the current industrial structure in China about the car industry is a high oligopoly; price competition through the analysis of the current environment to promote enterprises to the fair competition; the analysis of market performance, the implementation of the new network about cars on the efficiency of resource allocation and technology progress has the ability to promote the future development of network. The conclusion shows that the car is about the size of the user decreases gradually, users more secure, industry market structure changes, the innovation capacity of enterprises gradually increased trend in the case. The analysis part uses the SWOT tool to travel drops of advantage, disadvantage, opportunity, threat analysis, determine the current context for every travel competition strategy, and then from the differentiation strategy and cooperation Based on the above research, the paper puts forward some suggestions for the future development of the network vehicle from the three aspects of the government, the enterprise and the consumer.

【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F572.6;F724.6

【相似文献】