制造企业服务创新战略与竞争优势获取:机制与权变情境

发布时间：2018-03-08 03:11

本文选题：制造企业　切入点：服务创新战略　出处：《科研管理》2017年05期 　论文类型：期刊论文

【摘要】：服务创新已经成为制造企业获取竞争优势的一种有效战略,但现有文献对动态竞争环境下制造企业服务创新战略对竞争优势的影响机理还缺乏深入探讨。鉴于此,本文基于动态能力理论视角,选取247家中国制造企业为样本,对动态环境下制造企业渐进式和突破式服务创新战略对竞争优势的影响关系进行实证研究。研究结果表明:两类服务创新战略对竞争优势的市场绩效和财务绩效这两个维度均具有直接正向影响;市场动态性越高,相比突破式服务创新战略而言,制造企业渐进式服务创新战略更有助于竞争优势(企业相对市场绩效和财务绩效)提升。竞争强度越大,相比渐进式服务创新战略而言,制造企业突破式服务创新战略越有助于竞争优势(企业相对市场绩效和财务绩效)提升。本研究结论对于现存文献有着重要的理论贡献,对于动态环境中的中国制造企业服务化有着直接和引申的管理启示。
[Abstract]:Service innovation has become an effective strategy for manufacturing enterprises to gain competitive advantage. However, the existing literature has not deeply discussed the influence mechanism of service innovation strategy on competitive advantage in dynamic competitive environment. Based on the theory of dynamic capability, 247 Chinese manufacturing enterprises are selected as samples. This paper makes an empirical study on the influence of progressive and breakthrough service innovation strategies of manufacturing enterprises on competitive advantage in dynamic environment. The results show that the two types of service innovation strategies affect the market performance and financial performance of competitive advantage. Both dimensions have direct positive effects; The more dynamic the market, the more competitive advantage (relative market performance and financial performance) of manufacturing enterprises, compared with the breakthrough service innovation strategy, the greater the competition intensity. Compared with the incremental service innovation strategy, the breakthrough service innovation strategy of manufacturing enterprises is more conducive to the improvement of competitive advantage (relative market performance and financial performance of enterprises). It has direct and extended management enlightenment for Chinese manufacturing enterprises in dynamic environment.
【作者单位】：浙江省工业和信息化研究院;华南理工大学工商管理学院;浙江大学管理学院;重庆工商大学管理学院;
【基金】：浙江省软科学研究项目(项目编号2016C35017),起止日期:2016.01-2017.12 国家自然科学基金青年项目(项目编号:71502064),起止日期:2016-2018;国家自然科学基金青年项目(项目编号:71603033),起止日期:2017-2019 浙江省哲学社会科学研究基地规划课题(项目编号15JDZS03YB),起止日期:2015-2018
【分类号】：F273.1;F425

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