LA公司跨文化冲突与融合问题研究

发布时间：2018-03-08 14:02

本文选题：文化差异　切入点：跨文化冲突　出处：《首都经济贸易大学》2017年硕士论文　论文类型：学位论文

【摘要】：目前,随着全球经济一体化的发展,外商资本对华投资的力度也越来越大。在跨国企业的对华投资中,较多的还是采取与中国建立合资企业的方式。合资企业从表面看是资本、技术、管理等的融合,而深层次的内涵则是两种文化的冲突和融合。结合曾经工作过的LA公司的现实状况,我认为对该公司的跨文化冲突问题进行研究势在必行。文章首先介绍了跨文化冲突的相关理论,在对LA公司文化冲突现状分析的基础上,通过案例分析和访谈法等,对该公司跨文化管理中存在的问题进行了进一步的探讨。通过研究发现,该公司中美双方员工在价值观、思维方式等方面存在差异。针对这些冲突带来的问题,我认为LA公司要进行跨文化冲突管理,实现文化的融合,应该采取系统的措施,比如树立正确的跨文化管理理念、完善绩效考评体系、加强公司的团队建设等,以期减少文化差异带来的冲突。并且,为了确保以上措施的有效性,建议加强全员对文化差异的重视、开展好企业文化的宣贯工作、建立跨文化冲突反馈机制等,实现公司文化融合,为企业和员工带来双赢。
[Abstract]:At present, with the development of global economic integration, foreign capital is investing more and more heavily in China. In the investment of multinational enterprises in China, the way of establishing joint ventures with China is more and more. Joint ventures are capital on the surface. The integration of technology, management, etc., while the deeper connotation is the conflict and fusion of the two cultures. In my opinion, it is imperative to study the cross-cultural conflict of the company. Firstly, this paper introduces the relevant theories of cross-cultural conflict, based on the analysis of the current situation of LA company's cultural conflict, through case analysis and interview, etc. This paper further discusses the problems existing in the cross-cultural management of the company. Through the study, it is found that there are differences in the values and the way of thinking between the Chinese and American employees of the company. I think LA Company should take systematic measures to manage cross-cultural conflict and achieve cultural integration, such as establishing correct cross-cultural management concept, perfecting performance appraisal system, strengthening the team building of the company, and so on. In order to reduce the conflicts caused by cultural differences. And, in order to ensure the effectiveness of the above measures, it is suggested that the whole staff should pay more attention to cultural differences, carry out the propaganda work of corporate culture, and establish a feedback mechanism for cross-cultural conflicts, etc. To achieve the integration of corporate culture, for enterprises and employees to bring a win-win.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.26;F270

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