融媒体背景下新华网江苏频道采编人员激励对策研究

发布时间：2018-03-12 11:56

本文选题：融媒体　切入点：新华网江苏频道　出处：《广西师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：技术的发展倒逼传媒业发生巨大变化,融媒体大幕以迅猛之势闯进了我们的生活。作为一家有着17年历史的中央重点新闻网站的地方频道,新华网江苏频道跟很多媒体一样,面临着前所未有的冲击,转型压力巨大,内容部门的管理模式遭遇极大挑战。本文在对融媒体背景下采编人员激励理论研究的基础上,深入新华网江苏频道内部,采用文献分析法、调研分析法、问卷调查法、经验总结法,对新华网江苏频道的激励现状、存在问题进行了深入分析,在此基础上提出了激励对策方案。文章正文部分主要分为四个部分,具体阐述如下:1.在查阅和梳理文献基础上,详细阐述了融媒体发展的现状和在这一背景下新闻网站采编人员面临的挑战。2.通过调研分析法、问卷调查法,对当前新华网江苏频道的激励现状及存在问题进行调查,发现存在问题主要为:薪酬分配标准不够科学、透明;职级晋升通道不够清晰、具体;绩效考核不够公开,公正;职业激情未能释放,压力偏小;缺少自我价值实现的土壤。3.针对调查情况,结合新华网江苏频道的实际情况,提出了频道采编人员激励对策,从目标激励、薪酬激励、绩效激励和人文激励四个方面进行了详细设定。4.为确保激励设计进展有序,根据调查及相关理论基础,提出了激励方案实施中的保障措施。在融媒体大背景下,人人皆“媒体”,传统的新闻传播模式遭遇“软抵触”,虽有发声却无落地。作为中央重点新闻网站,责任重大,如果不从内部好好研究如何激发采编人员的活力去适应这一变化,后果不堪设想。本文关于融媒体背景下新华网江苏频道采编人员激励对策的研究为同类型组织进行激励设计改造提供了实证研究范例,对中央重点新闻网站以及地方频道采编人员的激励机制研究具有一定的借鉴意义。
[Abstract]:The development of technology has led to tremendous changes in the media industry, and the media scene has entered our lives in a swift and violent fashion. As a local channel of a 17-year old central key news website, Xinhua Jiangsu Channel is like many media. Facing the unprecedented impact, the pressure of transformation is enormous, the management mode of content department is confronted with great challenge. Based on the research on the theory of staff motivation in the context of media fusion, this paper goes deep into the interior of Xinhuanet Jiangsu Channel. By means of literature analysis, investigation and analysis, questionnaire survey and experience summarization, the paper makes a thorough analysis of the current situation and existing problems of Xinhuanet Jiangsu Channel. On this basis, the paper puts forward the plan of incentive countermeasures. The main body of the article is divided into four parts, the specific elaboration is as follows: 1. On the basis of consulting and combing the literature, In this paper, the current situation of media integration and the challenges faced by news website editors under this background are described in detail. By means of investigation and analysis and questionnaire survey, the current incentive status and existing problems of Xinhuanet Jiangsu Channel are investigated. The main problems are: the standard of salary distribution is not scientific and transparent; the path of promotion is not clear and specific; the performance appraisal is not open and fair; the professional passion is not released and the pressure is small; According to the investigation situation, combined with the actual situation of Xinhuanet Jiangsu Channel, this paper puts forward the incentive countermeasures for the channel editors, from the goal incentive, the salary incentive, the target incentive, the salary incentive, the target incentive, the salary incentive, the target incentive, the salary incentive, In order to ensure the progress of incentive design in an orderly manner, according to the investigation and related theoretical basis, this paper puts forward the safeguard measures in the implementation of incentive scheme. Everyone is "media," and the traditional mode of news communication has encountered "soft resistance," although there is a voice but no landing. As a central key news website, it has a heavy responsibility. If we do not study from within how to stimulate the vitality of the editors to adapt to this change, The results are unthinkable. The research on incentive countermeasures of Xinhua Jiangsu Channel staff in the context of media integration provides an empirical example for the design and transformation of the same type of organizations. It has certain reference significance to the research of the incentive mechanism of the central key news website and the local channel editor.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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