市场驱动的联盟企业专利策略选择及产出效应

发布时间：2018-03-17 02:00

本文选题：战略联盟　切入点：市场驱动　出处：《科研管理》2017年01期 　论文类型：期刊论文

【摘要】：当前,战略联盟成为企业强化其市场地位的一种重要选择。本文以联盟企业为对象,考察了出于市场考虑建立联盟的企业如何在专利策略选择的基础上进一步实现其战略目标和绩效目标。构建"市场动机-专利策略-企业创新绩效"的分析框架,分别提出市场动机影响企业专利策略选择以及市场动机、专利策略影响企业创新绩效的作用关系假设,选取信息技术产业战略联盟作为样本,实证检验了市场动机、专利策略及企业创新绩效间作用关系,得到:(1)市场地位差异导致联盟企业的动机及其选择的专利策略不同,市场地位不强的企业趋于在市场进入动机下选择专利防御和专利杠杆的策略组合,市场地位较强的企业则在市场拓展的动机下实施专利专有和专利杠杆策略;(2)联盟基础上的专利策略实施影响企业的创新绩效,市场进入动机下,市场地位不强的企业借助专利策略组合促进其创新效率及市值的增加,而具有市场地位的企业选择的专利策略仅作用于其市值,对创新效率以及专利产出均不存在影响。
[Abstract]:At present, strategic alliance has become an important choice for enterprises to strengthen their market position. Based on the patent strategy choice, this paper examines how the enterprises that establish the alliance in view of market considerations further realize their strategic objectives and performance objectives, and construct an analytical framework of "market motivation-patent strategy-enterprise innovation performance". The hypothesis that market motivation affects the choice of patent strategy and market motivation, and the role of patent strategy affects enterprise innovation performance is put forward, and the information technology industry strategic alliance is selected as a sample to test the market motivation empirically. According to the relationship between patent strategy and innovation performance, the difference of market position leads to different motivation and choice of patent strategy. Enterprises with low market position tend to choose a combination of patent defense and patent leverage under market entry motivation. On the other hand, under the motivation of market expansion, the implementation of patent strategy based on patent proprietary and patent leverage strategy on the basis of alliance affects the innovation performance of enterprises, and the motivation of market entry. The enterprises with weak market position use the combination of patent strategy to promote their innovation efficiency and the increase of market value, but the patent strategy chosen by the enterprises with market status acts only on its market value, and has no effect on the innovation efficiency and patent output.
【作者单位】：大连外国语大学经济与管理学院;大连海事大学交通运输管理学院;
【基金】：国家自然科学基金:低碳港口生成机理及评价模式研究(71273037) 长江学者和创新团队发展计划资助:港口协同发展与绿色增长(IRT13048) 辽宁省高校创新团队支持计划资助:港口低碳智能化及关键技术(LT2013011) 中央高校基本科研业务费专项资金资助(3132013336) 交通运输部交通软科学项目:中国港口区域化发展分析及最佳模式研究(2013-322-225-240) 中国博士后科学基金资助(2016M591422) 大连外国语大学校级项目(2015XJYB08) 辽宁省教育厅一般项目(2016JYT07)
【分类号】：F273.1

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