雇主品牌与员工工作绩效关系研究

发布时间：2018-03-20 07:49

本文选题：雇主品牌　切入点：工作绩效　出处：《山东社会科学》2017年11期 　论文类型：期刊论文

【摘要】：企业应如何通过卓越雇主品牌的塑造,达到吸引人才、留住人才和提高员工工作绩效的目的。本文基于雇主品牌与员工工作绩效相关文献的梳理,从薪酬福利、人文环境、职业发展和工作特征等维度探讨了雇主品牌与员工工作绩效之间的关系,提出了变量之间关系的研究假设并构建了研究模型。研究结果表明,雇主品牌与员工工作绩效之间存在显著的正向相关关系,即企业可以通过卓越雇主品牌建设来激发员工积极性,促进员工高效工作。雇主品牌建设对任务绩效具有重要的影响作用,而重视薪酬福利对于雇主品牌建设进而提高任务绩效其意义更加显著;雇主品牌建设对关系绩效的影响甚于对任务绩效的影响,而重视职业发展不仅是雇主品牌建设的重要内容,也是提升关系绩效的关键。
[Abstract]:How to attract talents, retain talents and improve employees' work performance through the molding of outstanding employer's brand? this paper, based on the related literature of employer's brand and employee's work performance, analyzes the compensation, welfare and humanistic environment. The dimensions of career development and job characteristics explore the relationship between employer brand and employee job performance, propose the research hypothesis of the relationship between variables, and construct a research model. There is a significant positive correlation between employer brand and employee's work performance, that is, the enterprise can stimulate the employee's enthusiasm through the construction of the excellent employer's brand. Promoting efficient work of employees. Employer brand building has an important impact on task performance, and pay attention to compensation and welfare for employer brand building and then improve task performance its significance is more significant; The influence of employer brand construction on relationship performance is more than on task performance, and paying attention to career development is not only an important part of employer brand building, but also the key to improve relationship performance.
【作者单位】：山东财经大学工商管理学院;
【分类号】：F272.92;F273.2

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