自贸区背景下宁波FT贸易公司发展战略研究

发布时间：2018-04-01 12:19

本文选题：上海自贸区　切入点：中小外贸企业　出处：《浙江理工大学》2017年硕士论文

【摘要】：随着改革开放的持续深入,我国外贸行业的发展也逐渐驶入了快车道,即使在全球金融危机的不利环境下,浙江商人以“敢为人先”的精神使浙江的中小外贸企业也如雨后春笋般地快速成长起来,但是近年国内外经济形势也发生着巨大的变化,中小外贸企业的生存与发展正面临前所唯有的危机。在这个紧迫的经济大环境下,上海自贸区于2013年9月29日正式挂牌,标志着这块承载着推进全面改革和进一步开放水平的试验田正式开始耕耘,我国进入新一轮的经济开放与探索实践。在这一重大外部机遇中,浙江中小外贸企业如何才能充分利用临近上海的区位优势,把握这一千载难逢的机会,积极调整发展战略,从而获得新的发展动力?基于此,本文选取具有较强典型性的宁波FT贸易公司作为研究样本,就该问题提出相关研究,探索上海自贸区设立的背景下宁波FT贸易公司究竟应如何激流勇进选择正确战略积极应对。本文先依据企业生命周期理论得出该企业处于企业生命周期的成熟期并面临衰退的险境,再采取战略管理中常用的SWOT分析法,并结合针对性设计的访谈,初步匹配出该适合该公司的战略措施,最后通过德尔菲法进一步确定与优化适合FT贸易公司的发展战略规划,令研究结果与研究目的相匹配,使其具有更强的有效性和可操作性。本文研究的将自贸区政策结合中小外贸企业进行现实性分析,结合周边地方政府出台的相关政策,通过科学的分析方法,得出公司地址迁移、争取地方政府扶持补助、建立新的绩效考核体系、开发新兴市场、关注自贸区政策变动等战略措施,具有较高的时代感和较强的现实意义。
[Abstract]:With the continuous deepening of reform and opening up, the development of China's foreign trade industry has gradually entered the fast lane, even in the adverse environment of the global financial crisis.In the spirit of "being the first", Zhejiang businessmen have made small and medium-sized foreign trade enterprises in Zhejiang grow rapidly, but in recent years the economic situation at home and abroad has also undergone tremendous changes.The survival and development of small and medium-sized foreign trade enterprises are facing the only crisis before.In this urgent economic environment, the Shanghai Free Trade Zone was officially listed on September 29, 2013, marking the official beginning of the cultivation of this experimental field, which is carrying comprehensive reform and further opening up.Our country enters a new round of economic opening and exploration practice.In this important external opportunity, how can small and medium-sized foreign trade enterprises in Zhejiang make full use of the location advantage near Shanghai, grasp this once-in-a-lifetime opportunity, and actively adjust the development strategy so as to obtain a new development power?Based on this, this paper selects Ningbo FT Trading Company, which has a strong typicality, as the research sample, and puts forward the relevant research on this issue.Under the background of the establishment of Shanghai Free Trade Zone, Ningbo FT Trading Company should choose the correct strategy to deal with it.Based on the theory of enterprise life cycle, this paper first concludes that the enterprise is in the mature period of the enterprise life cycle and faces the risk of recession, then adopts the SWOT analysis method commonly used in strategic management, and combines with the targeted design interview.The strategic measures suitable for the company are preliminarily matched. Finally, through Delphi method, the development strategy plan suitable for FT Trading Company is further determined and optimized, so that the research results can be matched with the purpose of the research.Make it more effective and operable.Establishing a new performance appraisal system, developing new markets, and paying attention to the policy changes of the free trade zone have a higher sense of the times and stronger practical significance.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F752.6

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