颠覆性创新行为、消费者偏好内生与市场绩效

发布时间：2018-04-10 03:40

本文选题：颠覆性创新行为　切入点：市场绩效　出处：《系统管理学报》2017年02期

【摘要】：构建颠覆性创新行为与市场绩效关系模型,分别从初创期和成长期考察颠覆性创新企业的渠道创新、顾客教育、产品改进和战略业务单元建立行为通过影响消费者偏好进而影响企业绩效的作用机理。研究发现,在初创期,渠道创新行为通过降低企业成本,影响消费者偏好进而提高市场绩效,顾客教育与产品改进行为通过提高消费者对颠覆性创新产品性能的偏好程度,进而影响市场绩效;在成长期,产品改进行为不断提高消费者对颠覆性创新产品的接受程度,并对在位企业造成颠覆性打击,并且,随着企业战略业务单元自治能力不断增强,均衡定价不断下降,进而影响消费者的偏好水平,从而提高市场绩效。揭示了不同的颠覆性创新行为在不同创业期的激励机理,加深了颠覆性创新过程中,企业创新行为与消费者偏好的动态变化,及其与市场绩效关系深刻变化的理论解释。
[Abstract]:The relationship model between disruptive innovation behavior and market performance is constructed, and the channel innovation and customer education of disruptive innovation enterprises are investigated from the initial stage and the growth stage, respectively.Product improvement and strategic business unit (SBU) behavior influence the performance of the firm by influencing consumer preference.It is found that in the initial period, channel innovation behavior affects consumer preference and improves market performance by reducing enterprise cost, and customer education and product improvement behavior improve consumers' preference for disruptive innovative product performance.In the growing period, product improvement behavior increases consumer acceptance of disruptive and innovative products, and subverts incumbent enterprises, and as the autonomy of strategic business units increases,Equilibrium pricing is declining, which will affect consumer preference level and improve market performance.This paper reveals the incentive mechanism of different disruptive innovation behaviors in different entrepreneurial periods, deepens the dynamic changes of enterprise innovation behavior and consumer preferences in the process of disruptive innovation, and explains the profound changes of the relationship between innovation behavior and market performance.
【作者单位】：东北大学工商管理学院;辽宁大学经济学院;
【基金】：荷兰皇家艺术与科学院中国交流项目(530-5CDC01) 国家自然科学基金资助项目(71272163) 教育部人文社会科学规划基金资助项目(12YJA630180);教育部博士点基金资助项目(20130042110029) 辽宁省社科规划基金资助项目(L14CJY047)
【分类号】：F273.1;F713.55

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