合法性对企业社会责任与竞争优势关系的中介效应研究

发布时间：2018-05-04 03:05

本文选题：企业社会责任 + 竞争优势　；参考：《吉林大学》2017年硕士论文

【摘要】：在管理学理论的相关研究中企业社会责任一直是备受学者关注的话题,早在20世纪初西方国家就开始了企业社会责任的相关研究,随着经济全球化、社会经济不断的发展,企业社会责任越来越受到国际社会的重视,也逐渐成为了各国企业关注的焦点。企业是构成社会的重要组成部分,在全球经济一体化的背景之下,国内外很多企业已经意识到承担企业社会责任的必要性。企业为了更好的生存和经营发展下去,都在力求可持续的竞争优势,通过承担社会责任来提高企业的竞争优势已经逐渐成为业界及理论界越来越关注的热点问题,因此研究企业社会责任通过何种途径增强企业竞争优势对企业乃至社会的发展有非常重要的意义。通过对以往研究的回顾,在过往的研究中理论与实证研究中较多探讨企业社会责任直接作用于企业绩效或竞争优势,在探讨是否有中介变量在二者之间起到作用的较少,还没有学者以合法性作为二者之间的中介变量进行研究。因此,本文梳理了相关理论文献,通过通过归纳、推理总结等方法,研究了合法性在企业社会责任各维度与竞争优势之间关系的中介效应。本文总结了以往国内外研究者对承担企业社会责任可提高企业竞争优势的研究成果,对企业社会责任的理论和发展、竞争优势理论、利益相关者理论及合法性理论做出了简要的概述。指出企业社会责任及其两个维度对竞争优势、合法性及其三个维度对竞争优势的作用机理,以及企业社会责任及其两个维度与合法性之间的关系,在此基础上提出了合法性在企业社会责任及其各维度与竞争优势之间的中介作用。通过理论分析及研究构建了本研究所需的理论模型,在该理论模型的基础上提出了各研究变量之间的相互关系及作用,并根据理论模型提出主要及细分的相关研究假设。以上述的理论模型为思路,查找大量的文献收集成熟可靠的量表来设计调查问卷,选取符合条件的调查对象以发放问卷的方式进行调研,收集调查数据。通过SPSS22.0及AMOS21.0统计软件对通过调查问卷所收集到的数据进行实证分析检验。根据数据分析的结果来检验假设及模型,对假设的成立与否进行细致分析,进而对全文进行总结,并提出本文研究的不足之处及未来展望。本文研究结论如下:第一,企业社会责任及其内部责任和外部责任两个维度对企业竞争优势的提升有显著的正向作用;第二,合法性对企业竞争优势的提升有显著的正向作用;第三,企业社会责任及其内部责任和外部责任两个维度对合法性有显著的正向作用;第四,合法性在企业社会责任及其内部责任和外部责任两个维度提升企业竞争优势的过程中均起到了部分中介作用。
[Abstract]:In the related research of management theory, corporate social responsibility has been a topic of great concern to scholars. As early as the beginning of the 20th century, western countries began to study the related research of corporate social responsibility. With the economic globalization, the social economy continues to develop. Corporate social responsibility (CSR) has been paid more and more attention by the international community, and has gradually become the focus of attention of enterprises all over the world. Enterprise is an important part of society. Under the background of global economic integration, many enterprises at home and abroad have realized the necessity of undertaking corporate social responsibility. In order to survive and develop better, enterprises are striving for sustainable competitive advantage. Increasing the competitive advantage of enterprises through social responsibility has gradually become a hot issue that the industry and theorists are paying more and more attention to. Therefore, it is of great significance to study the ways of corporate social responsibility (CSR) to enhance the competitive advantage of enterprises and even the development of society. Through the review of previous studies, in the previous theoretical and empirical studies, it is discussed that corporate social responsibility plays a direct role in corporate performance or competitive advantage, and less in exploring whether there are intermediary variables between the two. No scholars have studied legitimacy as the intermediate variable between them. Therefore, this paper combs the relevant theoretical literature, through induction, reasoning and summary methods, to study the legitimacy in the corporate social responsibility dimension and competitive advantage between the relationship between the intermediary effect. This paper summarizes the previous research results of domestic and foreign researchers on corporate social responsibility can improve the competitive advantage of enterprises, the theory and development of corporate social responsibility, competitive advantage theory. Stakeholder theory and legitimacy theory are briefly summarized. It also points out the mechanism of corporate social responsibility and its two dimensions on competitive advantage, legitimacy and its three dimensions on competitive advantage, as well as the relationship between corporate social responsibility and legitimacy. On this basis, the intermediary role of legitimacy between CSR and its dimensions and competitive advantage is put forward. Through theoretical analysis and research, the theoretical model needed in this study is constructed. Based on the theoretical model, the interrelation and action of the variables are put forward, and the main and subdivision related research hypotheses are put forward according to the theoretical model. Based on the above theoretical model, a large number of documents were collected to design the questionnaire, and the eligible subjects were selected to investigate and collect the survey data by the way of issuing the questionnaire. The data collected by questionnaire are tested by SPSS22.0 and AMOS21.0 software. According to the results of data analysis, the hypothesis and model are tested, the hypothesis is analyzed carefully, the full text is summarized, and the shortcomings and future prospects of this study are put forward. The conclusions of this paper are as follows: first, corporate social responsibility and its internal responsibility and external responsibility have significant positive effects on the promotion of enterprises' competitive advantage, second, legitimacy has a significant positive effect on the promotion of enterprises' competitive advantage. Third, corporate social responsibility and its internal responsibility and external responsibility have significant positive effects on legitimacy; fourth, Legitimacy plays an intermediary role in the process of enhancing the competitive advantage of enterprises in the two dimensions of corporate social responsibility, internal responsibility and external responsibility.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270

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