规模扩张、竞争战略与上市零售企业绩效

发布时间：2018-05-26 17:10

本文选题：上市零售企业 + 规模扩张　；参考：《江汉论坛》2017年08期

【摘要】：零售企业在规模扩张中形成了更大的经营空间,这些新增空间如何配置是企业竞争战略的体现,并对企业经营绩效产生影响。以中国零售企业上市公司2010—2015年数据为样本,基于竞争战略的中介效应视角检验,我们可以发现规模扩张对上市零售企业绩效的影响。不论上市零售企业在规模扩张中的绩效如何变动,成本领先战略与差异化战略都是中介效应,前者提升了企业绩效,后者降低了企业绩效。零售企业在实施差异化战略时要把握好度,避免采购过多的品类和品牌,从而切实有效地降低交易成本,创造更多的企业效益。对零售行业的规制,不应以市场结构作为判定依据,只要不出现策略行为促成的垄断高价,审批环节就不要对零售企业的兼并重组设卡阻碍。
[Abstract]:The retail enterprises have formed more business space in the expansion of scale. How to allocate these new space is the embodiment of the enterprise competitive strategy and has an impact on the business performance. Taking the data of Chinese retail companies from 2010 to 2015 as a sample, we can find out the impact of scale expansion on the performance of listed retail enterprises from the perspective of intermediary effect of competitive strategy. No matter how the performance of the listed retail enterprises changes in the expansion of scale, the cost leading strategy and the differentiation strategy are both intermediary effects. The former improves the performance of the firm and the latter reduces the performance of the enterprise. Retail enterprises should grasp the degree of differentiation strategy, avoid purchasing too many categories and brands, so as to effectively reduce transaction costs and create more enterprise benefits. The regulation of retail industry should not be judged on the basis of market structure. As long as there is no monopoly high price caused by strategic behavior, the examination and approval process should not hinder the merger and reorganization of retail enterprises.
【作者单位】：山西财经大学国际贸易学院;
【分类号】：F271;F724.2

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