河南省公安微博运营策略研究

发布时间：2018-05-28 04:41

本文选题：公安微博 + 运营策略　；参考：《河南工业大学》2017年硕士论文

【摘要】：随着信息时代的到来,微博逐渐成为当下最流行的信息传播方式之一,微博在生活中的各个方面开始受到越来越多的关注。微博最先于2006年在美国兴起,由创始网站Twitter逐渐向世界范围内扩展开来,上至政要名人、下至平民百姓都通过这种方式进行信息的传播与交流。2009年8月,新浪开发并上线“新浪微博”,这时微博才真正走入国内网上用户的社交网络之中,经过短短7年的发展,新浪微博凭借其具备的强大的即时性、互动性、便利性等优势成为信息传递的新渠道之一。在这样的时代发展背景之下,为了响应我国建设法治政府、服务型政府的号召,我国的政府机构、公司企业等纷纷开通微博,确保行政事业机关能够跟随科技发展的潮流,持续改革创新,以便更好地履行工作职责、宣传工作精神。微博的诞生从某种意义上来讲,在很大程度上改变了传统的信息传递模式,甚至在对人际关系的发展等方面都产生了较大的影响,研究这种影响不仅对于政务微博的发展具有积极意义,对于社会群体的交流方式、思想观念等都有着极其重要的意义和价值。所以,在公安微博的受众规模愈发庞大的背景之下,探究怎样高效开展公安微博的一系列工作,进而强化其整体建设与管控的力度,完善公安微博的绩效考核,改善公安微博的运营策略,已然是政务管理透明化过程中亟待解决的一个问题。对公安微博有效管理的剖析是强化公安微博有效性利用的需求,是推进我国政务微博不断发展的有利理论支撑。这也是我国在信息化时代全面贯彻依法治国,深入推进社会管理创新,不断提升公共服务机构建设服务型社会的一个重要环节。本文以河南省公安微博为切入点,通过对河南省公安微博的实证考查,收集相关数据和内容,对河南省公安微博的发展现状进行分析,结合相关案例,并与其他省市公安微博进行对比,对其微博运营过程中产生的相关问题进行分析,深入探究公安微博运营过程中实施的相关策略,尽可能针对其管控等方面提出有效合理的意见。
[Abstract]:With the advent of the information age, Weibo has gradually become one of the most popular methods of information dissemination. Weibo has been paid more and more attention in all aspects of life. Weibo first sprang up in the United States in 2006, and was gradually expanded from its founding site, Twitter, to the world, from dignitaries and ordinary people to the dissemination and exchange of information in this way. Sina develops and goes online "Sina Weibo", this is when Weibo enters the social network of domestic online user really, after just 7 years of development, Sina Weibo with its powerful instant, interactive, Convenience and other advantages have become one of the new channels of information transmission. In response to the call of our country to build a government ruled by law and a service-oriented government, in response to the background of the development of this era, government agencies, companies and enterprises in our country have launched Weibo one after another to ensure that administrative institutions can follow the trend of scientific and technological development. Continuous reform and innovation in order to better perform job responsibilities and promote the spirit of work. In a sense, the birth of Weibo changed the traditional mode of information transmission to a great extent, and even had a great impact on the development of interpersonal relations. The study of this kind of influence not only has the positive significance to the development of the government affairs Weibo, but also has the extremely important significance and the value to the social group communication way, the thought idea and so on. Therefore, under the background of the increasingly large audience of public security Weibo, this paper explores how to carry out a series of work of public security Weibo efficiently, and then strengthen its overall construction and control, and perfect the performance appraisal of public security Weibo. Improving the operation strategy of public security Weibo is an urgent problem to be solved in the process of transparency of government administration. The analysis of the effective management of the public security Weibo is the demand of strengthening the effective utilization of the public security Weibo and the beneficial theoretical support to promote the continuous development of the government affairs Weibo in our country. This is also an important link for our country to comprehensively implement the rule of law in the information age, to promote the innovation of social management, and to continuously promote the public service institutions to build a service-oriented society. This article takes Henan Province Public Security Weibo as the breakthrough point, through the positive examination to Henan Province Public Security Weibo, collects the related data and the content, carries on the analysis to the Henan Province Public Security Weibo development present situation, unifies the correlation case, And compared with other provinces and cities public security Weibo, analyzes the related problems in the process of Weibo operation, and probes into the relevant strategies implemented in the process of public security Weibo operation. As far as possible for its control and other aspects of effective and reasonable advice.
【学位授予单位】：河南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D631.1

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