平衡计分卡在天安财险枣庄中支业绩评价中的应用研究

发布时间：2018-05-30 04:06

本文选题：绩效管理 + 财产保险公司　；参考：《山东财经大学》2016年硕士论文

【摘要】：我国保险行业在最近几年来呈现出雨后春笋的增长速度,同时,各个保险公司之间的竞争也逐渐达到了白热化的阶段。绩效管理作为公司管理运行的重要环节,竞争更是非常激烈。好的绩效管理体系不仅可以为企业提供不断发展的前进动力,更是一个公司综合实力的重要体现。公司通过建立与完善自身的绩效管理体系,实现其自身的战略意义,即通过公司战略自上而下进行战略分解,将公司的战略和愿景传递给部门和员工,进而达到公司的战略目标。绩效是描述考核对象的行为与其行为产生结果的综合体,将公司运营的投入和产出都纳入其体系,因而其考核受到越来越多公司的重视。本章通过对绩效及其相关理论进行梳理,明确了绩效与绩效管理的特征与概念界定,将绩效考核与公司的战略目标有机的结合起来,更有利于公司的经营业绩的提升。绩效考核不能单独采用某一种方法,要将多种方法结合起来才会达到更好的效果。财险公司由于其经营业务的特殊性,对人才的要求比较高,评价并改进其绩效考核体系对公司经营业绩和管理能力的提升有着举足轻重的作用。平衡计分卡诞生于上世纪90年代,它的出现极大的丰富了传统的业绩评价体系。在传统业绩评价的基础上,平衡计分卡将业绩评价与公司战略创新性地联系在一起,以战略为导向,以财务指标为基准,同时加入了客户、内部业务流程和学习与成长这三个维度的评价,使得业绩评价体系更加客观与高效。本文运用案例分析法,以天安财险枣庄中心支公司为例,结合保险行业的特点,对该中支公司的业绩评价体系全方位的进行了分析与评价,找出了其现有评价体系的不足并对其原因进行分析,通过对总公司与分公司战略目标的分解,得到天安财险枣庄中支的战略目标。同时通过采用平衡计分卡这一业绩评价方法,结合层次分析法等相关方法确定关键指标权重,为天安财险枣庄中心支公司构建了以战略目标为导向的业绩评价体系,为该中支相关管理体系的改进提供了思路与可借鉴的方法。本文通过查阅相关内部资料、调查问卷等方法,对天安财险枣庄中心支公司现有绩效管理情况进行了分析和研究,该中支现行业绩评价体系存在公司全员对绩效管理目标认识不足、业绩考核与企业战略脱节、过分注重考核结果、员工参与度不够等问题。通过分析对应原因,笔者构建了新的业绩评价体系,制定了相关方案并引入了该体系实施相应的保障措施。
[Abstract]:In recent years, the insurance industry of our country has been springing up. At the same time, the competition among the insurance companies has gradually reached the stage of "white-hot". Performance management as an important part of the operation of corporate management, the competition is very fierce. A good performance management system can not only provide the continuous development of the driving force for enterprises, but also an important embodiment of the comprehensive strength of a company. Through the establishment and improvement of its own performance management system, the company realizes its own strategic significance, that is, through the company strategy top-down strategic decomposition, the company's strategy and vision to the departments and employees, To achieve the company's strategic objectives. Performance is a synthesis that describes the behavior of the evaluation object and the result of its behavior. The input and output of the company's operation are brought into its system, so more and more companies pay attention to the performance evaluation. Through combing the performance and its related theories, this chapter defines the characteristics and concepts of performance and performance management, and organically combines performance appraisal with the strategic objectives of the company, which is more conducive to the promotion of the company's business performance. Performance appraisal can not adopt one method alone, it can achieve better effect only by combining multiple methods. Because of the particularity of its business, the property insurance company has a high demand for talents. Evaluating and improving its performance appraisal system plays an important role in the improvement of the company's business performance and management ability. The balanced Scorecard was born in the 90's of last century, its appearance has enriched the traditional achievement appraisal system greatly. On the basis of the traditional performance evaluation, the balanced Scorecard innovatively links the performance evaluation with the company strategy, takes the strategy as the direction, takes the financial index as the benchmark, at the same time joins the customer, The evaluation of internal business process and learning and growth makes the performance evaluation system more objective and efficient. This article uses the case analysis method, takes the Tianan property insurance Zaozhuang central branch company as an example, unifies the insurance profession characteristic, has carried on the analysis and the appraisal omni-directionally to this branch company's achievement appraisal system. This paper finds out the deficiency of its existing evaluation system and analyzes its reasons. Through the decomposition of the strategic objectives of the head office and the branch company, the strategic goal of the middle branch of Tianan property Insurance Zaozhuang is obtained. At the same time, by adopting the balanced scorecard as a performance evaluation method and combining the analytic hierarchy process and other related methods to determine the weight of key indicators, a performance evaluation system based on strategic objectives is constructed for the Tianan property Insurance Zaozhuang Central Branch Company. It provides some ideas and methods for the improvement of the related management system. This paper analyzes and studies the existing performance management of Zaozhuang Central Branch Company in Tianan property Insurance Company by consulting relevant internal information and questionnaire. There are some problems in the current performance evaluation system, such as the lack of understanding of performance management objectives, the disconnection between performance appraisal and enterprise strategy, the excessive attention to the evaluation results, the lack of employee participation, and so on. Through the analysis of the corresponding reasons, the author constructs a new performance evaluation system, formulates the relevant scheme and introduces the system to implement the corresponding safeguard measures.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F842.3;F840.4

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