名牌产品供应链环境成本分摊机制研究——以收益共享契约为视角

发布时间：2018-07-20 16:58

【摘要】：本文从名牌产品供应链环境管理的角度出发,建立了名牌产品企业分摊供应商环境成本的模型,分析了名牌产品企业和供应商在不合作、合作、收益共享契约三种情形下供应链成员的博弈,并通过算例分析了在收益共享契约下,消费者环保意识和收益共享份额对供应商环境绩效的影响。结果表明,收益共享契约对于提高供应商的环境绩效有显著的作用,消费者环保意识越强,名牌产品企业就越有动力进行分摊。研究结果有助于名牌产品企业正确认识并有效开展对其供应商的环境管理,既可以从财力、人力等各方面为供应商的环境管理提供支持,又可以建立环保激励机制,鼓励供应商提高环境绩效,同时也可加大环境责任宣传力度,增强消费者环保意识,提升公司品牌形象。
[Abstract]:From the point of view of supply chain environment management of famous brand products, this paper sets up a model to share the environmental cost of suppliers in famous brand product enterprises, and analyzes the non-cooperation between famous brand product enterprises and suppliers. The game of supply chain members under the three situations of revenue sharing contract is analyzed, and the influence of consumers' environmental awareness and revenue sharing share on supplier's environmental performance under revenue sharing contract is analyzed. The results show that the revenue-sharing contract plays a significant role in improving the environmental performance of suppliers. The research results are helpful for the enterprises of famous products to correctly understand and effectively carry out the environmental management of their suppliers, which can not only support the environmental management of suppliers from the aspects of financial and human resources, but also establish the incentive mechanism of environmental protection. Encourage suppliers to improve environmental performance, but also increase environmental responsibility publicity, enhance consumer awareness of environmental protection, enhance the company's brand image.
【作者单位】：江苏大学管理学院;
【基金】：国家自然科学基金项目“名牌产品供应链不良环境行为:形成、演化及治理策略研究”(项目编号:71471076);国家自然科学基金项目“基于计算实验方法的企业环境行为分析与引导策略研究”(项目编号:71171099)
【分类号】：F274

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