平衡计分卡视角下的A电商企业绩效评价研究
发布时间：2018-07-24 15:43
【摘要】：目前,人们对电子商务的认知和接受程度越来越深,网民数量不断攀高。电子商务企业是近年来新兴的企业类型,但是到目前为止我国尚未形成一套完整的绩效评价系统。所以目前急需制定出一套适合我国电商企业的绩效评价体系,来帮助我国电商企业发掘自身的核心竞争优势,提高自身的经营与管理水平。本文首先在理论基础上结合实地考察和资料收集,先对A电商企业面临的内外部环境进行具体分析,接着对A电商企业的绩效评价情况展开细致的分析。通过对A电商企业绩效评价现状各方面的分析,发现其绩效评价中存在的问题和不足。根据A电商企业存在的具体问题,本文基于平衡计分卡为A电商企业设计了一套绩效评价体系。在财务、顾客、内部运营、学习与成长多个方面对A电商企业绩效进行全方位的评价。其次,采用了层次分析法对四个维度和其中的具体指标进行权重的确认。然后,本文选择采用模糊综合评价法对A电商企业的绩效进行综合评价,制定了一套绩效评价体系。根据评价的结果,本文给出了一些提高A电商企业绩效的建议。本文的研究成果可为其它电商企业和在网络经济高速发展背景下的其它企业组织形式的评价提供了经验和借鉴。
[Abstract]:At present, people's cognition and acceptance of e-commerce are getting deeper and deeper, and the number of Internet users is increasing. E-commerce enterprise is a new type of enterprise in recent years, but up to now, a complete performance evaluation system has not been formed in our country. Therefore, there is an urgent need to develop a performance evaluation system suitable for Chinese e-commerce enterprises to help them explore their core competitive advantages and improve their management and management level. Based on the theory and data collection, this paper firstly analyzes the internal and external environment faced by A e-commerce enterprise, and then makes a detailed analysis on the performance evaluation of A e-commerce enterprise. Based on the analysis of the current situation of the performance evaluation of the A e-commerce enterprises, the problems and shortcomings in the performance evaluation are found. This paper designs a performance evaluation system for A ecommerce enterprise based on balanced scorecard. In finance, customer, internal operation, learning and growth in a comprehensive evaluation of the performance of e-commerce enterprises. Secondly, the analytic hierarchy process is used to confirm the weight of the four dimensions and the specific indicators. Then, this paper chooses the fuzzy comprehensive evaluation method to evaluate the performance of A e-commerce enterprise, and formulates a set of performance evaluation system. According to the evaluation results, this paper gives some suggestions to improve the performance of A e-commerce enterprises. The research results of this paper can provide experience and reference for the evaluation of other e-commerce enterprises and other enterprises' organizational forms under the background of the rapid development of network economy.
【学位授予单位】：华东交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F272.92
本文编号：2141857
[Abstract]:At present, people's cognition and acceptance of e-commerce are getting deeper and deeper, and the number of Internet users is increasing. E-commerce enterprise is a new type of enterprise in recent years, but up to now, a complete performance evaluation system has not been formed in our country. Therefore, there is an urgent need to develop a performance evaluation system suitable for Chinese e-commerce enterprises to help them explore their core competitive advantages and improve their management and management level. Based on the theory and data collection, this paper firstly analyzes the internal and external environment faced by A e-commerce enterprise, and then makes a detailed analysis on the performance evaluation of A e-commerce enterprise. Based on the analysis of the current situation of the performance evaluation of the A e-commerce enterprises, the problems and shortcomings in the performance evaluation are found. This paper designs a performance evaluation system for A ecommerce enterprise based on balanced scorecard. In finance, customer, internal operation, learning and growth in a comprehensive evaluation of the performance of e-commerce enterprises. Secondly, the analytic hierarchy process is used to confirm the weight of the four dimensions and the specific indicators. Then, this paper chooses the fuzzy comprehensive evaluation method to evaluate the performance of A e-commerce enterprise, and formulates a set of performance evaluation system. According to the evaluation results, this paper gives some suggestions to improve the performance of A e-commerce enterprises. The research results of this paper can provide experience and reference for the evaluation of other e-commerce enterprises and other enterprises' organizational forms under the background of the rapid development of network economy.
【学位授予单位】：华东交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F272.92
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