广丰马家柚产业绩效评价研究

发布时间：2018-09-06 19:14

【摘要】：农业是国民经济的基础。中央多次强调,要把“三农”工作作为重中之重抓紧抓好,并强调要把坚持发展现代农业、繁荣农村经济作为首要任务。为此,中央站在战略和全局的高度,连续七年出台指导“三农”工作的一号文件,强农惠农政策密度之大、力度之大、突破之大,前所未有。而马家柚作为广丰区发展最快、势头最强劲的果业产业,在发展现代农业、繁荣农村经济中具有较强的代表性,因此本文以广丰马家柚产业为例进行研究。本文采用定性分析与定量分析相结合的研究方法,以广丰马家柚产业为研究对象,基于实地调研与问卷调查获得的资料与数据,从宏观和微观两个层面,运用SPSS描述性统计对广丰区马家柚产业现状进行分析,发现马家柚产业在发展过程中存在的问题有:基础性研究投入不足、技术力量薄弱、产业融资难、管理服务脱节、市场体系不完善、政府扶持力度不够等。基于上述问题,对马家柚产业进行实证分析,先运用DEA测算模型分析马家柚产业的投入产出效率,接着构建马家柚产业绩效评价指标体系,基于AHP层次分析法和专家打分法确定指标权重,对马家柚产业做一个综合评价。最后得出结论:广丰马家柚产业正处于快速发展阶段;产业整体绩效不高;各分项绩效之间差异明显。分析其主要原因有:果品品质良莠不齐、后期资金投入不足、产业层次相对较低、标准制定严重滞后、市场体系还不完善,从而提出促进马家柚产业绩效提高的政策建议:持续加大产业扶持力度;加快制定产业综合标准;切实强化品牌营销推广;完善健全市场体系建设;不断加快“接二连三”步伐。
[Abstract]:Agriculture is the foundation of the national economy. The Central Committee has repeatedly stressed that it is necessary to pay close attention to the work of "agriculture, rural areas and farmers" as the top priority, and to make it a primary task to persist in the development of modern agriculture and to prosper the rural economy. Therefore, standing at the height of strategy and overall situation, the central government has issued the first document to guide the work of "agriculture, rural areas and farmers" for seven consecutive years. As the fastest growing and most powerful fruit industry in Guangfeng District, Majia pomelo is representative in the development of modern agriculture and prosperity of rural economy, so this paper takes Guangfeng Majia pomelo industry as an example. In this paper, the qualitative analysis and quantitative analysis are used to study the Majia pomelo industry in Guangfeng. Based on the data and data obtained by field investigation and questionnaire survey, both macro and micro levels are used. By using SPSS descriptive statistics to analyze the present situation of Majiadou industry in Guangfeng District, it is found that there are some problems in the development process of Majiahu industry, such as insufficient investment in basic research, weak technical force, difficult financing of industry and disjointed management service. Market system is not perfect, government support is not enough. Based on the above problems, this paper makes an empirical analysis of Majia pomelo industry, analyzes the input-output efficiency of Majia pomelo industry by using DEA model, and then constructs the performance evaluation index system of Majia pomelo industry. Based on AHP Analytic hierarchy process (AHP) and expert scoring method to determine the index weight, a comprehensive evaluation of Majia pomelo industry was made. Finally the conclusion is drawn: Guangfeng Majia pomelo industry is in a rapid development stage; the overall performance of the industry is not high; there are significant differences among the sub-performance. The main reasons are as follows: the quality of fruit is mixed, the late investment is insufficient, the industry level is relatively low, the standard setting is lagged, and the market system is not perfect. Therefore, some suggestions are put forward to improve the performance of Majiahu industry: continuously increasing industry support, speeding up the establishment of comprehensive industry standards, strengthening brand marketing promotion, perfecting and perfecting the market system; We will continue to speed up the pace of "one after another."
【学位授予单位】：江西农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.13

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