政府回应网络舆情问题研究

发布时间：2018-10-22 13:59

【摘要】：网络舆情是伴随着新媒体发展而出现的新的舆论形式,反映着公众多元化的利益诉求,政府对网络舆情的回应直接对社会稳定产生影响。两微一端平台的完善为公众网络参与带来了便利,加之公众网络参与意识不断增强,导致近些年来许多事件一经爆料在短时间内便形成强大的网络舆情。但政府在回应网络舆情方面仍存在很多不足,基于此,本文在回应型政府理论和治理理论的基础上,通过对2014-2016年间48个典型案例的分析,运用案例分析法对我国政府在回应过程中存在的问题及原因进行总结,并提出改进措施。政府回应是借助媒体平台,及时敏感地在复杂的舆情信息中把握民意,对公众关心的问题以及提出的质疑及时进行回复和响应的过程。政府回应反映的是政府对问题的倾向性态度,是政府责任意识的体现。有效的回应能够拉近政府与公众之间的距离,树立政府公信力。然而,海量舆情信息的甄别、舆情回应的时效性要求、民意表达对地方法规的挑战以及新型网络犯罪等都对政府回应提出了巨大的挑战。目前,我国政府在回应过程中主要存在网络舆情预警机制不健全、回应缺乏针对性、权威信息发布滞后以及回应缺少积极性的问题。究其原因,是由于政府对网络民意不够重视、对网络民意存在认知偏差、回应主体能力不足以及回应工作缺乏系统管理所导致。基于此,政府应从多方面入手提高回应能力。具体而言,需要建立完善的信息收集系统,加强政府对网络舆情预警和信息收集能力,做好舆情“把关人”;建立完善的信息公开机制,注意信息回应的真实性、及时性,遏制谣言滋生,同时应把握好回应尺度,正确引导舆论,加强与媒体的合作,完善互动平台;加强对政府回应工作的监督管理,完善网络治理相关法律法规,加强监督、问责,在政府回应的相关工作中引入绩效评估。通过建立完善的监督管理体系,促进政府回应能力增强。
[Abstract]:Network public opinion is a new form of public opinion with the development of new media, which reflects the interests of the public. The government's response to network public opinion has a direct impact on social stability. The improvement of two microplatforms has brought convenience to public network participation, and the public network participation consciousness has been strengthened, which has led to the formation of strong network public opinion in recent years when many incidents have been revealed in a short period of time. However, the government still has many shortcomings in responding to network public opinion. Based on this, this paper analyzes 48 typical cases from 2014-2016 on the basis of responsive government theory and governance theory. In this paper, the author summarizes the problems and causes of our government's response by case analysis, and puts forward some improvement measures. Government response is the process of timely and sensitively grasping public opinion in complex public opinion information and responding to the questions and questions raised by the public by means of the media platform. The government response reflects the government's attitude towards the problem and the sense of government responsibility. An effective response can narrow the gap between the government and the public and build government credibility. However, the screening of mass public opinion information, the requirement of timeliness of public opinion response, the challenge of public opinion expression to local laws and regulations, and the new type of cybercrime have brought great challenges to the government response. At present, there are some problems in the process of government response, such as the imperfection of network public opinion warning mechanism, the lack of pertinence in response, the lag of authoritative information release and the lack of enthusiasm in response. The reason is that the government does not pay enough attention to the network public opinion, the cognitive deviation of the network public opinion, the lack of the ability of the main body of response and the lack of systematic management of the response work. Based on this, the government should improve the ability of response from many aspects. In particular, it is necessary to establish a sound information collection system, strengthen the government's ability to warn and collect information about public opinion on the Internet, and do a good job of "gatekeepers" for public opinion, and establish a sound information disclosure mechanism to pay attention to the authenticity and timeliness of the information response. At the same time, we should grasp the yardstick of response, guide public opinion correctly, strengthen cooperation with the media, perfect the interactive platform, strengthen the supervision and management of government response work, perfect the laws and regulations related to network governance, and strengthen supervision and accountability. To introduce performance evaluation into the relevant work of government response. Through the establishment of a sound supervision and management system, promote the ability of government response.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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