企业社交网络使用对组织绩效的影响机制研究

发布时间：2018-11-08 11:26

【摘要】：随着web2.0的快速成熟与飞跃发展,以互联网为基础的社交网络获得了越来越高的关注度与使用度。各种类型的企业社交网络平台的注册用户均呈现几何倍数的增长,越来越多的企业也开始将社交网络应用到企业日常工作与管理中,使员工的工作与沟通变得多样且高效。社交网络在个人和企业中都扮演了重要的角色。目前阶段,已有相关研究证明,企业社交网络使用不仅使企业发展更加稳定,还通过提高员工和组织绩效提升了企业的价值与综合竞争能力。为了论证相关研究人员的研究成果的正确性,并探索企业社交网络使用对组织绩效产生影响的真正作用机制,本研究通过大量的文献阅读,构建了企业社交网络使用-社会资本-组织绩效的理论概念模型,旨在探究企业社交网络使用、社会资本、组织绩效存在的相关关系以及相互作用的作用机制。本文利用成熟量表调研对大量不同行业、规模的企业员工进行调研,最终证实了本文对企业社交网络使用对组织绩效的影响机制的研究假设模型。本文结合了理论研究、实证研究两种研究方法,最终得出了两个主要结论:1)企业社交网络使用可以直接影响组织绩效;2)企业社交网络使用可以通过员工社会资本影响组织绩效。通过阅读大量相关文献,本文总结分析了企业社交网络使用、社会资本和组织绩效之间的作用机制,在理论方面,丰富了相关的理论研究,在实践方面,对提高企业组织绩效具有较好的借鉴意义。
[Abstract]:With the rapid development of web2.0, the internet-based social network has gained more and more attention and usage. The registered users of all kinds of enterprise social network platforms are increasing exponentially, and more enterprises begin to apply social network to the daily work and management of enterprises, which makes the work and communication of employees become diverse and efficient. Social networks play an important role in both individuals and businesses. At present, it has been proved that the use of enterprise social network not only makes the development of enterprises more stable, but also improves the value and comprehensive competitive ability of enterprises by improving the performance of employees and organizations. In order to demonstrate the correctness of the research results of relevant researchers and explore the real mechanism of the influence of the use of corporate social networks on organizational performance, this study is read through a large number of literature. This paper constructs a theoretical conceptual model of corporate social network use-social capital-organizational performance in order to explore the relationship between the use of enterprise social network, social capital and organizational performance, as well as the mechanism of interaction. This paper uses maturity scale to investigate a large number of employees in different industries and scales, and finally confirms the hypothetical model of the influence mechanism of the use of enterprise social network on organizational performance in this paper. This paper combines the theoretical research and empirical study of two research methods, finally comes to two main conclusions: 1) the use of corporate social networks can directly affect organizational performance; 2) the use of corporate social networks can affect organizational performance through employee social capital. By reading a large number of relevant literature, this paper summarizes and analyzes the mechanism between the use of corporate social networks, social capital and organizational performance. In theory, it enriches the relevant theoretical research, and in practice, To improve the organizational performance of enterprises has a better reference significance.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92

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