对视听类节目产品分级多边市场结构的形成、影响及反思
发布时间：2019-06-15 18:37
【摘要】：随网络传播兴起的"受众入口",正作为一种独立的市场主体,对视听类节目产品的市场结构产生一种分级作用,并逐渐形成了以传统媒体平台和"受众入口"为"双中心"的分级多边市场。在这一市场结构中,节目产品的价值转化活动和供需平衡都发生了相应的变化,进而对市场各部门的绩效和市场主体行为也产生了影响。为适应市场结构的变化,以广电节目为代表的视听类节目应在优化节目产品的生产、经营等供给活动的同时创新价值转化方式,提升转化效率。此外宏观产业结构也应作出相应的调整,以提高产业的整体市场绩效。
[Abstract]:As an independent market subject, the "audience entrance", which rises with the network communication, plays a hierarchical role in the market structure of audio-visual program products, and gradually forms a hierarchical multilateral market with the traditional media platform and the "audience entrance" as the "double center". In this market structure, the value transformation activities and the balance between supply and demand of program products have changed accordingly, which also has an impact on the performance of each department of the market and the behavior of the main body of the market. In order to adapt to the change of market structure, audio-visual programs represented by radio and television programs should not only optimize the production and management of program products, but also innovate the mode of value transformation and improve the efficiency of transformation. In addition, the macro-industrial structure should also be adjusted to improve the overall market performance of the industry.
【作者单位】： 四川大学文学与新闻学院;四川大学传媒研究中心;
【基金】：四川大学中央高校基本科研业务费项目(SKZX2015—SB103)
【分类号】：G220
[Abstract]:As an independent market subject, the "audience entrance", which rises with the network communication, plays a hierarchical role in the market structure of audio-visual program products, and gradually forms a hierarchical multilateral market with the traditional media platform and the "audience entrance" as the "double center". In this market structure, the value transformation activities and the balance between supply and demand of program products have changed accordingly, which also has an impact on the performance of each department of the market and the behavior of the main body of the market. In order to adapt to the change of market structure, audio-visual programs represented by radio and television programs should not only optimize the production and management of program products, but also innovate the mode of value transformation and improve the efficiency of transformation. In addition, the macro-industrial structure should also be adjusted to improve the overall market performance of the industry.
【作者单位】： 四川大学文学与新闻学院;四川大学传媒研究中心;
【基金】：四川大学中央高校基本科研业务费项目(SKZX2015—SB103)
【分类号】：G220
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