先动型市场战略对俄罗斯中小企业绩效的影响

发布时间：2021-12-22 03:16

　　中小企业在形成稳定的市场结构和发展经济部门的过程中发挥着重要的作用。目前,俄罗斯经济正在经历一系列世界政治和经济事件所产生的一系列问题。在当前俄罗斯经济形势下,我国十分重视中小企业的发展。然而,持续的变化为企业的成功开辟了新的机会。企业需要根据新的经济形势调整经营策略。为此,有必要确定最有希望的领域。因此,在先动型市场战略的背景下,我们考虑企业能力如何调节战略对俄罗斯中小企业绩效的影响;这已成为本研究的一项重要课题。本研究采用俄罗斯140家中小企业的数据,通过问卷调查工具收集管理者的数据作为目标调查对象,对问卷工具进行了初步的预测试,具有一致性。本文在分析的基础上,提出了10个研究假设。采用百分率和频率统计方法对研究进行了描述,并对研究特点进行了分析。通过探索性因子分析、验证性因子分析以及相关分析和回归分析,实现了构建一致性工具的细化和因子验证。验证了本文的假设。通过相关分析和回归分析,验证了先动型市场战略对中小企业绩效的直接影响、技术能力、营销能力、人力资源管理能力和网络能力对企业绩效的中介作用。9个假设被证实和接受,其中一个被否定和拒绝。本研究采取先动型市场战略取向为研究出发点,深... 

【文章来源】：哈尔滨工业大学黑龙江省 211工程院校 985工程院校

【文章页数】：82 页

【学位级别】：硕士

【文章目录】：
摘要
Abstract
Chapter 1 Introduction
    1.1 Research Background
        1.1.1 Proactive Market Strategy Link to Performance
        1.1.2 Interaction Perspective of Proactive Market Orientation
    1.2 Research Purpose and Significance
        1.2.1 Research Purpose
        1.2.2 Research Significance
    1.3 Literature Review
        1.3.1 Market Orientation and Firm Performance
        1.3.2 Proactive Market Strategy and Firm Performance
        1.3.3 Firm Capabilities and Firm Performance
        1.3.4 Comments on the Literature
    1.4 Main Contents of Research and Methodology
        1.4.1 Main Contents
        1.4.2 Methodology
Chapter 2 Theory and Hypotheses
    2.1 Theoretical Basis
        2.1.1 Resource-Based Theory
        2.1.2 Strategic Fit Theory
    2.2 Hypotheses Development
        2.2.1 The Impact of Proactive Market Strategy on Firm Performance
        2.2.2 The Impact of Capabilities on Firm Performance
        2.2.3 The Impact of Proactive Market Strategy on Capabilities
        2.2.4 The Mediating Effect of Capabilities
    2.3 Research Model
    2.4 Chapter Summary
Chapter 3 Research Design
    3.1 Measurement of Variables
        3.1.1 Independent Variables
        3.1.2 Dependent Variables
        3.1.3 Control Variables
        3.1.4 Questionnaire Design
    3.2 Distribution of the Questionnaire
        3.2.1 Questionnaire Pre-test
        3.2.2 Collecting Questionnaires
    3.3 Data Collection and Sample
        3.3.1 Data Collection
        3.3.2 Research Sample
        3.3.3 Statistical Analysis Methods
    3.4 Descriptive Statistical Analysis
        3.4.1 Basic Characteristics of the Sample
        3.4.2 Descriptive Statistical Analysis of each Variable
        3.4.3 Proactive Orientation
    3.5 Reliability and Validity
        3.5.1 Convergent Validity
        3.5.2 Relevance Analysis between the Variables
    3.6 Chapter Summary
Chapter 4 Hypothesis Testing and Discussion of Results
    4.1 Correlation Analysis
    4.2 Regression Analysis Results
        4.2.1 The Direct Effect of PMS on Firm Capabilities
        4.2.2 The Direct Effect of PMS,Firm Capabilities on Firm Performance
    4.3 Discussion
        4.3.1 Summary of Research Results
        4.3.2 The Direct Impact of Proactive Market Strategy on Capabilities and Firm Performance
        4.3.3 Firm Capabilities and Firm Performance
        4.3.4 Mediating Role of Firm Capabilities in the Proactive Market Strategy–Performance Relationship
    4.4 Recommendation
    4.5 Chapter Summary
Conclusion
结论
References
Appendix
List of Abbreviations and Acronyms
Acknowledgement
Resume



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