供电企业营销业务管理系统优化设计

发布时间：2017-12-27 19:27

本文关键词：供电企业营销业务管理系统优化设计　出处：《吉林大学》2016年硕士论文　论文类型：学位论文

【摘要】：“十二五”以来,我国供电企业重视营销体系建设,营销系统以“服务好、管理好、形象好”为目标,不断推进营销职能战略实施,重点在推进市场化建设、营销标准化建设、客户全方位服务、营销精益化管理等取得良好成效。“十二五”期间,供电企业营销业务重点在夯实基础管理上,强化狠抓标准化管理,努力实现营销精益化、一体化营销管理能力的提高。本文依托国家电力公司《关于电力营销管理信息系统开发的有关规范》和供电公司电力营销业务有关管理办法,以先进的客户关系管理理论为指导,提出系统改进方案,构建优化模型,对营销系统的市场、功能需求状况进行了极为详细的分析。并从系统Database设计、电力营销平台的软、硬件设计及平台的功能特点、结构、模块应用等提出了设计方案,并对设计进行了系统优化。本文开展的工作主要有一下几点:(1)了解并探讨电力营销管理信息系统开发的电力行业背景及现状,分析了国内外学者对电力营销相关理论的研究及实际应用状况,并阐述其实现意义。(2)分析阐述电力营销系统的内涵和应用分类,系统所采用的一些关键技术。主要包括数据技术、计算机编程技术以及系统架构技术等;对电力企业营销系统现状需求进行了详细的分析。通过实地调研供电企业营销业务需求情况以及企业组织架构,阐述了供电企业营销业务的特征,对供电企业营销业务信息系统的建设和功能应用现状进行了重点研究。(3)介绍电力营销管理系统的主要模块功能设计、系统架构设计、数据库设计、提出供电企业营销业务管理系统优化设计方案。对系统功能模块重组、业务流程、功能设计等方面进行了优化。
[Abstract]:Since 12th Five-Year, China power supply enterprises attach importance to the construction of marketing system, marketing system with "good service, good management, good image" as the goal, continue to promote the implementation of marketing strategy, the key to achieve good results in promoting market-oriented marketing construction, standardized construction, customer service, marketing lean management etc.. During the "12th Five-Year" period, the marketing of power supply enterprises focused on consolidating basic management, strengthening standardized management and striving to achieve the improvement of marketing lean and integrated marketing management capabilities. Based on the national electric power company "on the development of power marketing management information system" and the relevant norms of power marketing and business management, with advanced customer relationship management theory as a guide, the proposed scheme system, the optimization model is constructed, the status of functional requirements of the marketing system of market, the extremely detailed analysis. And from the system Database design, the power and marketing platform's software and hardware design and the platform's functional characteristics, structure, module application and so on, the design plan is put forward, and the design is systematically optimized. There are several main points in this paper: (1) understand and discuss the background and current situation of electric power marketing management information system development, analyze the domestic and foreign scholars' research and practical application status of power marketing theory, and elaborate the significance of its implementation. (2) the connotation and application classification of the power marketing system and some key technologies used in the system are analyzed and expounded. It mainly includes data technology, computer programming technology and system architecture technology and so on. It analyzes the current demand of the power enterprise marketing system in detail. Through the on-the-spot investigation of the marketing demand and the organizational structure of the power supply enterprise, the characteristics of the marketing business of the power supply enterprise are expounded, and the current situation of the construction and functional application of the marketing and business information system of the power supply enterprise is emphatically studied. (3) introduce the main modules of the power marketing management system, including function design, system architecture design, database design, and put forward the optimization design plan of power supply enterprise marketing business management system. It also optimizes the reorganization of the system function module, the business process, the function design and so on.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.61;TP311.52

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