大连外轮理货有限公司业务拓展研究

发布时间：2018-01-19 19:14

本文关键词： 外轮理货大连外轮理货有限公司竞争力分析业务拓展策略　出处：《大连理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：理货作为第三方公正性质的服务型行业,是国际海上物流业必不可少的一个环节。长期以来,理货行业在我国作为国家强制性服务,为货主提供理货业务服务。然而随着经济全球化的深入以及金融危机的影响,理货行业面临着从未有过的危机与挑战。如何应对国际形势变化,对于大连外轮理货有限公司的生存和发展具有重要意义。经过研究发现,2012年全球港口航运业情况不容乐观,全球港口货物吞吐量以及全球港口集装箱吞吐量呈一路下滑趋势,这也给中国港口航运业带来了负面影响。港口航运业的萧条势必导致理货行业的发展。大连港作为国内最重要的港口之一,2012年其港口吞吐量的增速减缓,能源类产品的甚至出现负增长。大连理货行业受其影响发展环境不佳。大连外轮理货有限公司是大连港仅有的两个理货公司之一,近年来面对国内外的各种危机积极应对,2009至2012年公司再稳步发展已开发业务的基础上,加大市场开发的力度,积极拓展新的业务领域,寻找港外市场商机。2012年,主动出击,积极拓展新业务,全年新开辟业务收入实现近700万元。然而,大连外轮理货有限公司还存在许多问题,这也是推动业务拓展的主要原因。另外,理货行业业务针对性强,导致公司经营范围较为局限,竞争力不断下降。人才大量流失。客户对理货行业的要求也不断增加,差异化服务水平急需提高。在充分研究了大连外轮理货公司所面临的外部环境和内部环境之后,以及通过SWOT分析后得出大连外轮理货有限公司要解决当前危机,就要实施业务拓展。主要表现为积极开发新业务,升级传统港内理货任务。要充分利用外部发展机遇,发挥自身资源优势,加强客户关系管理,打造优质服务品牌,发挥服务网络优势,尽量减少外界不利因素的影响,在企业内部发展信息科技创新技术,培养员工的职业操守和业务技能,开发市场,为业务拓展提供必要的保障,进一步提高企业的竞争力。
[Abstract]:Tally, as a service industry with the nature of third party justice, is an indispensable link in the international maritime logistics industry. For a long time, the tally industry has been a compulsory service in our country. However, with the deepening of economic globalization and the impact of financial crisis, the tally industry is facing unprecedented crises and challenges, and how to cope with the changes in the international situation. It is of great significance for the survival and development of Dalian Foreign Shipping tally Co., Ltd. Through the research, it is found that in 2012, the global port shipping industry is not optimistic, the global port cargo throughput and the global port container throughput show a downward trend. The depression of port shipping industry will inevitably lead to the development of tally industry. Dalian Port is one of the most important ports in China. In 2012, the growth rate of port throughput slowed, and the growth of energy products even negative. Dalian tally industry was affected by the poor development environment. Dalian Foreign Shipping tally Co., Ltd. is one of the only two tally companies in Dalian Port. In recent years, it has faced various crises both at home and abroad. From 2009 to 2012, on the basis of the steady development of the business, the company will increase the strength of market development, actively expand new business areas, and seek business opportunities outside Hong Kong. 2012, take the initiative to attack. Actively expand new business, new business revenue in the year to achieve nearly 7 million yuan. However, Dalian Foreign Shipping tally Co., Ltd. still has many problems, which is also the main reason to promote business expansion. In addition, the tally industry business targeted, resulting in the company's business scope is relatively limited. The competitive power is declining, the talented person is losing a lot, the customer's request to the tally industry is also increasing, the service level of differentiation needs to be improved urgently. After a full study of the external and internal environment facing Dalian Foreign Shipping tally Company, and through the analysis of SWOT, it is concluded that Dalian Foreign Shipping tally Co., Ltd. should solve the current crisis. It is necessary to implement business expansion. It is mainly manifested in the active development of new business, upgrading of the traditional port tally task. It is necessary to make full use of external development opportunities, give play to their own resource advantages, and strengthen customer relationship management. Create high-quality service brand, play the advantage of service network, minimize the influence of outside adverse factors, develop information technology innovation technology in the enterprise, train employees' professional integrity and business skills, and develop the market. To provide the necessary protection for business expansion, further improve the competitiveness of enterprises.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F552.7;F259.27

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