X银行济南分行公司客户经理薪酬激励体系设计

发布时间：2018-01-21 09:57

本文关键词： X银行济南分行公司客户经理薪酬激励体系　出处：《山东大学》2013年硕士论文　论文类型：学位论文

【摘要】：薪酬激励是激励体系的重要组成部分之一,也是商业银行治理结构的重要环节。在以银行业为代表的金融业快速发展的今天,国内商业银行中普遍采用客户经理制度开展营销服务工作,客户经理也成为商业银行维护客户关系、进行业务拓展的中坚力量。怎样才能管理好这支队伍,采取怎样的薪酬激励体系来激励客户经理更好的为商业银行工作,这种激励体系是否有效,是否能够将客户经理的切身利益与银行的整体利益相统一,如何降低客户经理给商业银行运营带来风险,成为一个需要认真讨论和研究的重要课题。本文以公司客户经理薪酬激励体系为题,对X银行济南分行公司客户经理薪酬激励体系进行研究,通过将X银行济南分行公司客户经理薪酬激励体系与国内外商业银行薪酬激励体系进行比较分析,并且对X银行济南分行261名公司客户经理的问卷调查而得到该银行公司客户经理薪酬满意度情况,分析出该行公司客户经理现行的薪酬激励体系存在的问题,找到X银行济南分行公司客户经理薪酬激励体系优化的方法,设计出适合该银行发展要求的为更为有效的公司薪酬激励体系。本文首先阐述了包括薪酬理论、激励理论等在内的薪酬激励方面的一些主流理论,其次,对国内外商业银行公司客户经理薪酬激励的体系作归纳总结归纳和比较分析,并从中得出对国内商业银行公司客户经理薪酬激励体系的启示：基于以上论证,本文针对分析的主题——X银行济南分行——做详细的案例解析,分析出X银行济南分行客户经理薪酬激励方而存在的不足之处,主要包括：薪酬水平缺乏竞争力、福利制度缺乏弹性等；最后,根据分析得出的问题,本文提出相应的改进对策。本文形成的有关的研究成果不仅对X银行济南分行及系统内各分行具有较大借鉴价值,同时对其他股份制商业银行提升公司客户经理的管理水平都具有较强的理论指导和实践参考意义。
[Abstract]:Compensation incentive is an important part of the incentive system, but also an important part of the governance structure of commercial banks. With the rapid development of banking financial industry today, the customer manager system to carry out the marketing service work is widely used in the domestic commercial banks, has become a commercial bank account manager to maintain customer relationship and backbone business development how can I manage the team, take what kind of salary incentive system to encourage better customer manager for the commercial bank, this incentive system is effective, whether can the whole interests of customer manager and Bank of unity, how to reduce the risks to the customer manager in commercial banking operation, has become a serious discussion and study important issue.
In this paper, the company customer manager compensation incentive system ", the research on X bank Ji'nan branch account manager salary incentive system, through the comparison analysis of the incentive system of Ji'nan branch of X bank's customer manager compensation incentive system and the domestic and foreign commercial banks compensation, and questionnaire survey to the Ji'nan branch of X Bank 261 company customer manager and get customer manager salary satisfaction of the bank company, analyzed the problems of the customer manager of the company salary incentive system for the existing problems, find ways to X bank Ji'nan branch customer manager compensation incentive system optimization, design suitable for the requirements of the development of the bank for more effective compensation incentive system.
In this paper, including compensation theory, some mainstream theory, incentive theory, salary incentive management secondly, for domestic and foreign commercial banks customer manager incentive system summarizes the induction and comparative analysis, and draw on the domestic commercial bank's customer manager salary incentive system from the Enlightenment: Based on the above discussion, according to the analysis of the theme of Ji'nan branch of X bank, do detailed case analysis, analysis of X bank Ji'nan branch account manager salary incentive deficiencies exist, including: salary welfare system, lack of competitiveness, lack of flexibility; finally, according to the analysis of the problems, this paper puts forward the corresponding countermeasures.
The related research results not only have great reference value to X bank Ji'nan branch and its branches, but also have strong theoretical guidance and practical reference significance for other joint-stock commercial banks to enhance the management level of company customer managers.

【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F832.33

【参考文献】