HD物流公司发展战略研究

发布时间：2018-01-21 16:26

本文关键词： 第三方物流发展战略措施　出处：《华侨大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济的全面开放,世界市场的激烈竞争及网络经济的全面兴起给物流业带来了新一轮的变革,物流市场开始向信息化、专业化、自动化的方向发展。面对来自新进入的国际物业企业、国内原有的大型物业企业以及新兴的中小型企业的竞争威胁以及的复杂多变的市场发展,第三方物流企业要想健康稳定发展,需要结合企业自身条件和所处的经济环境制定合理的企业发展战略。本文以HD物流公司为研究对象,首先是HD物流公司的战略现状分析。在对公司发展现状分析的基础上,对原有的战略进行研究,总结原有战略的问题和成因。之后依据PEST和五力模型,对HD物流公司的宏观发展环境和行业发展环境进行阐述。在现状和环境分析的基础上,利用SWOT方法总结HD物流公司的优劣势以及面临的机会和威胁。经过这两个部分的整理与总结,得出HD物流公司战略制定的可行性和重点,即从原有的快速扩张转变为稳定发展,在遵循原有战略目标的基础上采用稳定型战略。包括极速供应战略、高效仓储战略、合作战略、人才战略与客户关系战略等,并针对战略的实施提供了保障措施。本文通过理论与实际相结合的方式,从战略选择和战略调整方面进行研究,寻求企业在面对复杂多变的市场竞争环境时能够制定和实施正确合理的战略决策的方法。
[Abstract]:With the overall opening of the economy, the fierce competition in the world market and the overall rise of the network economy have brought a new round of changes to the logistics industry, the logistics market began to information, specialization. Face from the newly entered international property enterprises, the original domestic large property enterprises as well as emerging small and medium-sized enterprises of the competitive threat and complex market development. If the third party logistics enterprises want to develop healthily and stably, they need to combine their own conditions and the economic environment to formulate a reasonable enterprise development strategy. This paper takes HD logistics company as the research object. On the basis of the analysis of the current situation of the company's development, this paper studies the original strategy, summarizes the problems and causes of the original strategy, and then according to the PEST and the five-force model. This paper expounds the macro development environment and industry development environment of HD logistics company. On the basis of current situation and environment analysis. SWOT method is used to summarize the advantages and disadvantages of HD logistics companies and the opportunities and threats they face. Through the collation and summary of these two parts, the feasibility and focus of the strategy formulation of HD logistics companies are obtained. That is, from the original rapid expansion to stable development, on the basis of following the original strategic objectives, the adoption of a stable strategy, including the extremely fast supply strategy, efficient storage strategy, cooperation strategy. Talent strategy and customer relationship strategy, and the implementation of the strategy to provide protection measures. This paper through the combination of theory and practice, from the strategic choice and strategic adjustment. In the face of complex and changeable market competition environment, enterprises can make and implement correct and reasonable strategic decisions.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F259.23

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