试论电子商务环境下的企业价值链再造

发布时间：2018-01-28 21:07

本文关键词： 企业生产经营业务流程电子商务环境企业价值链电子商务化价值链企业价值链管理与再造　出处：《西南民族大学学报(人文社科版)》2009年10期 　论文类型：期刊论文

【摘要】：企业生产经营业务流程是一系列完整的为客户创造与增加价值的联合活动行为,在创造增加价值的连续活动中,始终以来自企业内外的客户为中心。因此,在电子商务环境中,面对电子商务对企业原有的竞争战略、范围经济、客户关系、企业利润实现等方面的挑战,企业需要从创新企业文化、分解与整合企业价值链、构造扁平化企业组织结构、构架以主导产业(产品)企业为核心的价值链、构建企业战略联盟、生产经营业务外包等方面进行生产经营业务流程即价值链的重构再造。企业价值链的电子商务再造要求真正以客户为中心,切实把客户和供应商纳入"客户满意"的价值链再造体系,真正做到降低客户成本,培养客户忠诚,实现企业价值增值。
[Abstract]:The business process of enterprise production and operation is a series of complete joint activities to create and add value for customers. In the continuous activities of creating added value, the customers from inside and outside the enterprise are always the center. In the environment of electronic commerce, enterprises need to innovate the corporate culture in the face of the challenges from the original competitive strategy, scope economy, customer relationship, profit realization and so on. Decompose and integrate the enterprise value chain, construct the flat enterprise organization structure, construct the value chain with the leading industry (product) enterprise as the core, and construct the strategic alliance of the enterprise. The business process of production and operation is the reconstruction of value chain in the aspects of outsourcing of production and operation, and the e-business reengineering of enterprise value chain is really customer-centered. We should bring customers and suppliers into the value chain reengineering system of "customer satisfaction", so as to reduce customer cost, cultivate customer loyalty, and realize enterprise value added.
【作者单位】：四川工程职业技术学院;
【分类号】：F275;F713.36
【正文快照】： 电子商务的来临要求今天的企业既要协调企业内部计划、采购、制造、销售的各个环节,又要与供应商、承销商等上下游企业紧密配合,以便满足不同客户对产品的需求,实现企业的可持续发展。对此,不少具有战略眼光的企业以现代科学管理理论为指导,深入分析电子商务给现代企业生产经

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